PHILIPS | A "Black" Sonic Electric Toothbrush is Born
DESIGN / DIGITAL
January 13, 2015

PHILIPS | A "Black" Sonic Electric Toothbrush is Born


PHILIPS


Sonic Electric Toothbrush in "Black" Debuts as Limited Edition



Philips is releasing a limited edition of its Sonicare DiamondClean sonic electric toothbrush, the "Sonicare DiamondClean Black," in late October. The luxurious design and color are a must-see.



Text by OPENERS DESIGN



Awarded Gold at a Prestigious Design Competition



Philips Sonicare was introduced as an electric toothbrush applying sonic technology originally used in dental clinics. It is now the most recommended sonic electric toothbrush brand by dental professionals worldwide. In Japan, since its launch in 1996, it has gained popularity for its overwhelming plaque removal power and functionality.

This autumn, the top-of-the-line model in the series, "Sonicare DiamondClean," welcomes the limited edition "Sonicare DiamondClean Black." The entire unit, including the brush heads, charging cable, and travel case, is unified in a deep black, creating a luxurious and eye-catching design that exudes a sophisticated atmosphere. Its refined design and elegance are sure to be appreciated by everyone, regardless of gender. Its high design quality has also been recognized internationally, receiving a gold award at the globally prestigious "iF product design award 2014."

And its exceptional plaque removal capability is the best proof of why this series is loved worldwide. Combining Philips' patented "Sonic Technology," which uses high-speed fluid flow to remove stains, with densely packed bristles cut into a diamond shape, it achieves seven times more plaque removal compared to manual brushing. Furthermore, the "White Mode" combined with the included DiamondClean brush effectively removes stains, leading to naturally whiter teeth in about a week. The "Gum Care Mode" helps to reduce gum inflammation and bleeding, promoting healthier gums in about two weeks.

The charger features a revolutionary inductive charging system in a glass design. Simply place the handle into the glass to charge. The glass can also be used for rinsing. In addition to a travel case with charging capabilities for portability, it can also be charged via USB from a computer or a wall outlet. This is a masterpiece worthy of a top-tier model in both design and functionality. Don't miss out on this limited edition.

Sonicare DiamondClean Black
Dimensions: Height 256mm × Depth 31mm × Width 28mm
Weight: Approx. 135g (main unit + brush)
Usage time: Approx. 3 weeks (when used twice a day for 2 minutes)
Charging time: 24 hours
Manufacturer's suggested retail price: Open price
Accessories: Main unit, charging stand, charging glass, USB charging adapter, USB cable, travel case with charging function, portable brush caps, DiamondClean Standard brush heads × 3

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