DESIGN /
DIGITAL
January 21, 2020
Bang & Olufsen’s Beoplay E8 Motion in Collaboration with 1017 ALYX 9SM | BANG & OLUFSEN
BANG & OLUFSEN
Creative Director Matthew Williams' Philosophy Embodied
A Limited Edition Model
Bang & Olufsen's Bluetooth earphones, the Beoplay E8 Motion, are now available in a limited edition collaboration with fashion brand 1017 ALYX 9SM. The items reflect the sensibility of Matthew Williams, the creative director behind 1017 ALYX 9SM.
Text by Kosaku Waseda (OPENERS)
A Special Model Featuring an Inner Engraving and a Genuine Leather Charging Case
Bang & Olufsen has collaborated with 1017 ALYX 9SM to release the limited edition model, "BEOPLAY E8 MOTION 1017 ALYX 9SM EDITION BLACK."
1017 ALYX 9SM is a brand helmed by Chicago-born creative director Matthew Williams.
He has a strong interest in the creative process of fashion and has been engaged in R&D on garment construction and broader fashion philosophies. Starting with the women's ALYX Fall/Winter 2015 collection, the brand offers a wide range of items, including ready-to-wear, accessories, shoes, and men's/women's collections.
He has also collaborated with Nike, Dior, Moncler, and Mackintosh, continuously proposing styles through various perspectives.
The Beoplay E8 Motion, the base for this collaboration model, delivers high-quality sound meticulously tuned by Bang & Olufsen's sound engineers.
With the included fins and ear tips, it can be customized to fit the shape of your ears, ensuring a comfortable and stable fit.
The "BEOPLAY E8 MOTION 1017 ALYX 9SM EDITION BLACK" features the ALYX and B&O monogram logo printed on the touch sensor area of the earpieces, making it instantly recognizable as a special model.
The accompanying genuine leather charging case is embossed with the logo, and the logo is also engraved on the inner aluminum panel.
For this collaboration, a leather mini bag for the Beoplay E8 Motion earphones, featuring double straps and 1017 ALYX 9SM's signature buckle, will also be released.
This limited edition bag is now available at the Bang & Olufsen Ginza store.
These items, with their understated yet distinctive presence, are truly representative of both 1017 ALYX 9SM and Bang & Olufsen. We highly recommend acquiring them.
BEOPLAY E8 MOTION 1017 ALYX 9SM EDITION BLACK
Price | ¥45,445 (excluding tax)
Retailers | Bang & Olufsen Ginza, ESTNATION Roppongi Hills, GR8 (Laforet Harajuku)
1017 ALYX 9SM BEOPLAY E8 MOTION CARRIER CASE
Price | ¥49,000 (excluding tax)
Retailers | Bang & Olufsen Ginza
