FUJIFILM Launches "Cheki" Neo Classic, the New Flagship Instax Model

FUJIFILM

The Stylish New Flagship Model in the "Cheki" Instant Camera Series Has Arrived

"Cheki" instax mini 90 Neo Classic

The "Cheki" instant camera series, immensely popular in China, South Korea, and Japan, is now available in Asia. Continuing to convey the intrinsic value of photography – to capture, to keep, to display, and to gift – the series, which allows you to instantly print photos the moment you take them, welcomes its new flagship model, the "instax mini 90 Neo Classic," featuring a sophisticated and authentic camera design. It launched on Friday, September 20th, with a European release planned for the end of September.

Text by KAJII Makoto (OPENERS)

Enjoy a "Cheki beyond Cheki" with Double Exposure and Bulb modes

Launched in 1998 as the first instant camera to use credit-card-sized film, the "Cheki" instax mini has been a long-selling product, supported by women for its "cute" design.

While the style of sharing photos taken with digital cameras and smartphones on social media has become widespread, diversifying how we enjoy photography, the charm of "Cheki" – its ability to produce instant, tangible prints that can be gifted to family and friends – is being rediscovered.

The "Cheki" instax mini 90 Neo Classic, released this time, is an "adult gadget" developed with the concept of NEO (new) + CLASSIC (standard, classic). The product adopts a stylish and luxurious design that sets it apart from the design direction of previous models.

It also features the latest functions, such as a built-in macro for shooting small subjects, a double exposure mode that allows two images to be superimposed on a single film, and a bulb mode that enables shooting nightscapes and light trails by keeping the shutter open for an extended period. These shooting modes, suitable for various scenes, are a significant attraction.

Let's challenge ourselves to take unprecedentedly artistic and creative photos that overturn the conventional image of instant cameras by making full use of these new functions.

Instant Camera "Cheki" instax mini 90 Neo Classic
Price | Open

Inquiries
PI Support Center
0570-00-1080
FUJIFILM Website
http://instax.jp/mini90/