ETRO's Playful "ETRO G@ES DIGITAL" Jacket & Polo Shirt

ETRO

Proposing a fusion of art and technology for the Spring/Summer 2013 collection.

The "ETRO G@ES DIGITAL" Jacket & Polo Shirt with Earphones

The Etro Men's Spring/Summer 2013 collection, presented under the title "PLAYSLAY," a portmanteau of PLAY and PAISLEY. While focusing on the roots of Etro's iconic paisley motif, it expresses the collection's keyword: "lightness." Creative Director Kean Etro has added another playful item to the lineup, true to his signature style.

Text by KAJII Makoto (OPENERS)
Photo by ETRO

"Music and life are inseparable in modern times."──
Kean Etro

The jacket and polo shirt with earphones, released this time, represent Etro's unique "fusion of art and technology." Creative Director Kean Etro believes that music and life are inseparable in modern times, and has consistently incorporated various digital items into his creations to allow for constant enjoyment of music.

The colorful polo shirts and lightweight jackets are full of Etro's signature playfulness, making them ideal items for a variety of scenes as we head into early summer. They are sure to be a talking point whether you're enjoying sports like golf or tennis, or at an outdoor party. Embrace a new style with your favorite music.