nendo | Focus on the new project from nendo, the design office led by Oki Sato
DESIGN / DIGITAL
December 25, 2014

nendo | Focus on the new project from nendo, the design office led by Oki Sato


nendo
Oki Sato's Design Office nendo's New Projects


Bluetooth Headset and shu uemura Bottle Design




Design office nendo, currently holding the installation "mimicry chairs" at the Victoria and Albert Museum during the London Design Festival until September 23rd (Sunday) local time, is focusing on its newly undertaken projects.





Text by KAJII Makoto (OPENERS)
Photographs by IWASAKI Hiroshi








Expressing the "Honesty" of a Daily Tool



"stylo" by Logitec is a Bluetooth-enabled headset born from a clean cut of an aluminum tube. The mechanism filled within the tube resembles ink in a pen, and the design evokes the appearance of a pen when tucked into a breast pocket. Both pens and headsets are tools for conveying information, hence the name "stylo" (French for pen).


The surface is anodized to enhance the natural beauty of the metal. Its unique color variations, reminiscent of solid "brass" or "stainless steel," also express the "honesty" of a tool used daily.





nendo | New Design 03


The message is that the subtle scratches that naturally accumulate through use will impart a patina and a sense of cherished affection, much like a beloved pen used for many years.


"stylo" by Logitec

Price | 3,480 yen

Size | W12.7 x D32 x H81mm (main unit, excluding protrusions)

Weight | Approx. 8g

http://www.pro.logitec.co.jp/pro/g/gLBT-MPHS350GP/jp/







Product Concept Vividly Expressed on a Soft, Rippling Water Surface




"TSUYA Essence" by shu uemura is a serum designed to achieve the ideal skin of smoothness, softness, and translucency that the cosmetic brand shu uemura envisions. The container design, expressed through a "soft, rippling water surface," beautifully embodies this product concept.





nendo | New Design 04


The internal ripples appearing on the container's surface represent beauty originating from within, rather than from the outside, while simultaneously creating a sense of refined tension across the entire vessel.


"TSUYA Essence" by shu uemura

Price | 8,400 yen

Volume | 30ml

http://www.shuuemura.jp/?p_id=STE001/jp/






nendo

www.nendo.jp/