DESIGN /
DIGITAL
June 16, 2015
Makes you hungry just looking at it? Store your tech accessories in the "burrito"-style "Digital Wrap" | JANSPORT
JANSPORT
Instagram "FOLLOW & REPOST" Campaign Kicks Off Second Round
Burrito-Shaped "Digital Wrap" for Gadget Accessories Now Available
Could it make you hungry just by using it? JanSport, the bag brand born in Seattle, USA, is releasing the "DIGITAL WRAP," a pouch designed to wrap and store writing instruments and gadget accessories like a burrito.
Text by KAJII Makoto (OPENERS)
Unique Video Uploaded to Instagram
The burrito-shaped "Digital Wrap" is a pouch for storing essential daily accessories such as pens, electronic cords, chargers, USB drives, and earphones. It features an internal zippered mesh pocket, making it easy to see even small items.
Available in two color variations: "Burrito," made from 600-denier polyester with a polyurethane coating, and "Black," made from tough Cordura nylon.
Additionally, a unique video, likening it to a real burrito (https://instagram.com/p/3tdAoNlbrx/?acc=7bsMo6yb), has been released on Instagram.
DIGITAL WRAP
Price | ¥3,240
Size | 34.5 x 23.5 x 2 cm
Weight | Approx. 80g
Colors | Burrito, Black
Inquiries
Uniglobe (JanSport Japan General Distributor)
Tel. 03-6688-9653
www.jansport.co.jp
Digital Wrap to be Gifted to Campaign Participants via Lottery
To commemorate the release of the "Digital Wrap," JanSport is holding its second "FOLLOW & REPOST" campaign on the image-sharing social media platform Instagram, starting Wednesday, June 17th.
Participants can enter this campaign by following JanSport's official Japanese account and reposting and tagging the designated photo during the campaign period. Two participants will be randomly selected to win a Digital Wrap.
JanSport DIGITAL WRAP "FOLLOW & REPOST"
Application Period | Wednesday, June 17 - Monday, June 21, 2015
Campaign Start | Campaign photo to be posted from the Instagram "jansportjp" account on June 17th
Winner Announcement | Tuesday, June 22nd (Announced via the JanSportjp official account on Instagram)
Eligibility | Must have an Instagram account
How to Enter | Using a repost app (e.g., Repost for Instagram),
or by posting a screenshot (tagging @jansportjp and #winburrito is required)



