DESIGN /
DIGITAL
June 26, 2015
JAWBONE Launches UP2, the Latest Activity Tracker with Beautiful Style
JAWBONE
Equipped with "Smart Coach" that analyzes user habits and provides advice
Jawbone Launches "UP2" Activity Tracker with Beautiful Style
Jawbone, a leading wearable device company, has launched the "UP2," the successor to the "UP24." This activity tracker boasts a redesigned, 45% smaller form factor than its predecessor, fitting stylishly on the wrist.
Text by KAJII Makoto (OPENERS)
Ideal for Those Who Want to Start Managing Their Activity Levels Immediately
Jason Donahue, Senior Product Manager at Jawbone, who visited Japan to promote the new "UP2" model, stated, "While there are many devices that measure data, the UP2's 'Smart Coach' system, when used effectively, can provide advice to improve your daily sleep, diet, and activity."
The "Smart Coach" system, a combination of Jawbone's UP app and UP2 tracker, analyzes the user's lifestyle habits and offers personalized advice and analysis to help achieve goals. For example, if it identifies a tendency such as 'going to bed earlier leads to more steps the next day,' it might display a message suggesting setting a bedtime in 'Today I Will,' or propose setting the Smart Alarm feature for a more refreshing wake-up.
"With this 'Smart Coach,' you can break bad daily habits, improve your lifestyle, and achieve your goals more easily," said Donahue. The analysis results, derived from daily data measurements, make it easier to implement changes without feeling overwhelmed.
Features That Seamlessly Integrate into Your Daily 24-Hour Life
The "UP2" was designed by Yves Béhar, a world-renowned industrial designer. By using an anodized aluminum frame, the surface area covering the wrist has been reduced, achieving a stylish design. It is available in two colors: Black Diamond and Light Gray Hex.
The UP2 tracker features a gently vibrating motor, allowing users to set alarms for optimal wake-up times within their natural sleep cycles. It can also prompt users to stand up and move if they have been sedentary for too long. The UP2's custom reminders can notify you via vibration for times to sleep, exercise, or take medication.
Donahue explained, "The currently available UP Move is for those new to experiencing 'UP.' The UP2 is the latest activity tracker combining elegant design and functionality, and the UP3, scheduled for release later this summer, will be a multifunctional model capable of monitoring heart health by checking Resting Heart Rate (RHR) after waking."
Sleek Styling Achieved Through Miniaturization and Weight Reduction
The UP2 connects wirelessly to smartphones via Bluetooth® Smart, allowing users to check their activity levels and progress towards goals in real-time. Through free software and app updates, new convenient features will be added, ensuring the activity tracker always stays up-to-date.
The device features a rechargeable lithium-ion battery that provides up to 7 days of use on a single charge. Its life-waterproof design means it doesn't need to be removed during exercise, allowing for continuous wear.
"Thanks to its smaller size and lighter weight, it matches any fashion style," Donahue proudly stated. Experience a healthier life with wearable devices by using the "UP2."
Activity Tracker
"UP2" Activity Tracker
Price | ¥15,552
Colors | Black Diamond, Light Gray Hex
Retailers | Yodobashi Camera, Bic Camera,
Yamada Denki, K's Denki, and other major electronics retailers nationwide
*Scheduled for sale at Apple Store from early July
JAWBONE
https://jawbone.com/



