Design
January 13, 2015
Series: Masami Wake | "Adult Halloween" 2014 in Canary Yellow and Black
FLORALUXE | Floraluxe
This Halloween, let's toast with Veuve Clicquot instead of pumpkins!
“Adult Halloween” 2014: Canary Yellow and Black
As Halloween season approaches, orange hues have become more noticeable on the streets of Japan. During this time, at "FLORALUXE," we often use flowers we call gold yellow.—Gold yellow is a color that evokes warmth, like a shade between yellow and orange, or a canary yellow. You can feel the radiance and vitality unique to fresh flowers.
Text & Photographs by Wake Masami
Warmth Felt in the Heart: The Essence of the Sun
The rose named "Tycoon," a gorgeous moniker meaning great ruler or king, comes from Kenya in Africa. Then there are California poppies from California, marigolds air-freighted from Africa, cymbidiums from Singapore, and ixoras from Okinawa... all flowers that have grown absorbing abundant sunlight. Perhaps the warmth we feel in our hearts is the essence of the sun.
Canary Yellow Flowers Arranged in a Black Vessel
And speaking of yellow, it is the signature color of the French champagne brand "Veuve Clicquot." It began in 1873 when a yellow label was applied as a "special attire" for a vintage. Three years later, it became a mark to distinguish dry vintages for the British market from others, but this distinctive and highly original yellow label was accepted by customers and became ingrained as the brand's color.
Interestingly, it seems the color was initially a lighter shade than the current canary yellow, gradually deepening over the years to settle into the distinctive yellow we see today.
With such anecdotes in mind, while gazing at canary yellow flowers arranged in a black vessel, this Halloween, let's toast with Veuve Clicquot instead of pumpkins!
<INFORMATION>
At "FLORALUXE / New York Flower School" in Omotesando, Halloween flower lessons are being held until October 31 (Friday). From November 1 (Saturday), sales and workshops for Christmas flower decorations will also begin.
FLORALUXE / New York Flower School
4-15-13 Jingumae, Shibuya-ku, Tokyo From Red B1-B
Tel. 03-3446-3187 (Irregular holidays, by appointment)
info@floraluxe.com
(Floraluxe) www.floraluxe.com
(School) www.nyflowerschool.com