Japan has long been rooted in various seasonal festivals. In addition to the festivals of Nanukusa, Momo, Tango, and Tanabata, there is also "Choyo no Sekku" (the Double Ninth Festival) on September 9th, which is considered one of the five major Sekku.

This Double Ninth Festival is also known as the "Chrysanthemum Festival." Since the Heian period, it has been celebrated with various health-wishing rituals using chrysanthemums, based on the legend that chrysanthemums could bestow longevity.


Particularly interesting is the custom that emerged during the Edo period of displaying Hina dolls again in autumn after they were displayed in spring. This practice, known as "Later Hina," was popular among merchants and farmers in the Edo period and was common enough to be used as an autumn season word in the haiku poems mentioned above.

During the "Later Hina" campaign, Lladro boutiques, including the Ginza Main Store, and authorized retailers are showcasing chic autumn Hina doll displays adorned with chrysanthemums.

Hina Dolls (Set of 2 / with individual bases)
Lladro's Hina dolls, released in 2006, have sold out in record numbers within a short period each year.
Praised for their elegant presence, versatile design suitable for both Japanese and Western-style rooms, unique colors, and high-quality porcelain, these dolls are handcrafted with great care, limiting production numbers. This autumn's "Choyo no Sekku" arrival is limited to 30 sets.
Price: ¥315,000

Standing Hina Dolls (Set of 2 / with wooden bases)
Responding to numerous requests, Lladro's standing Hina dolls debuted in the spring of 2009.
While retaining the intricate details, the warmth of the material conveyed through each handmade piece, and the soothing colors, these dolls feature simpler attire and a compact size that fits any space.
They are both charming and sophisticatedly modern, perfect for autumn "Choyo no Sekku" interior decor.
Price: ¥210,000