Naoto Fukasawa-designed dog tags finally unveiled

The "Proper Dog." Exhibition
Naoto Fukasawa-Designed Dog Tags Finally Unveiled

Introducing the "Proper Dog." exhibition at the Seikatsu Kobo Gallery, featuring a curated selection of the latest Tokyo interior and design news and event reports.

By Akiko Tomizuka

What does "Proper Dog." mean?
We asked dog lovers.
"Does your dog wear a license tag?"

Dog license tags are supposed to be attached.
However, the reality is that many dogs do not wear them due to various owner circumstances. If your beloved dog were to get lost, not wearing this tag could lead to its euthanasia.

Nationwide, tens of thousands of such unfortunate dogs are lost each year. To prevent such tragedies from increasing, Setagaya Ward decided to introduce new dog license tags from fiscal year 2009.

Aiming to create a tag that is gentle to both dogs and people, they collaborated with world-renowned industrial designer Naoto Fukasawa. The shape was refined to a "small, rounded mass," and the material was changed to "aluminum, which develops character with scratches and age."

"As a metal mass ages beautifully, so does the bond with your beloved dog deepen."

— Naoto Fukasawa

A dog tag that allows you to feel the deepening bond with your cherished companion.
Seeing the new dog tags from Setagaya Ward offers an opportunity to consider the safe future with your beloved dog.

The "Proper Dog." Exhibition
Dates: Thursday, September 11, 2008 – Wednesday, September 24, 2008
Hours: 9:00 AM – 8:00 PM
Venue: Seikatsu Kobo Gallery (3F)
*Open daily during the exhibition period

Exhibition Contents:
● "Shiro Came to Our Home" Picture Book Exhibition
● Naoto Fukasawa-Designed New Setagaya Tags Exhibition
● Plush Toy Dog Run
spooks, Chinretsu Bijutsusho, marini*monteany, and others
● Photo Exhibition: Setagaya Dogs Wearing New Tags, Photography by Takayasu Hattori

Related Events:
Seminar: "How to Live Properly with Your Dog"
Date & Time: Tuesday, September 23 (Holiday) 2:00 PM – 4:00 PM, Free Admission
Venue: Seminar Room AB, Capacity: 100 people (first-come, first-served)
Part 1: Takayasu Hattori (Photographer), Yoshihiro Sakurai (Tokyo Metropolitan Government Animal Protection Consultation Center), Matsutoshi Miyata (Setagaya Public Health Center)
Part 2: Masako Watanabe (Writer), Kana Sakagami (MOBBY Owner)