Expressing Yourself in the “Bedroom” Can Be Cultivated from Childhood

The world of interiors can be seen as a “learning ground for comfortable living,” where one gains experience and makes mistakes from a young age to try various stylings for one's own comfort. Ideally, if children could have their own private spaces from a young age and enjoy the training of creating their own worlds within them, wouldn't the Japanese interior market become richer and deeper? When I'm at airports in the United States, I often see young people with their pillows strapped to their luggage.

“SOVA” is a Bed Furnishing Brand

“SOVA” encompasses a world of materials, from coverings, blankets, duvet covers (bedspreads), and quilt cushions, to towels, knits, and organic cotton.──It is a bed furnishing brand that aims to convey its original worldview by mobilizing all items, including beds, mattresses, duvets, and more.

Pattern motifs come in three types: “Alphabet,” “Origami,” and “Garden Pop”

In many cases, combinations were mostly of solids and patterns, but we deliberately moved away from solids. To highlight the individuality of the bold motif patterns, we offer solids in quilt coverlets, quilt cushions, and blankets, expanding the possibilities for combination. Many items are reversible, which is also a feature. Since the duvet covers are reversible, the scope for combination further broadens. By experiencing the joy and novelty of combining, perhaps the richness of everyday, casual moments will also increase?──“May every morning be bright… with anticipation for such mornings.”

Super Colorful Harmony That Invokes Energy for Tomorrow

Indeed, the bedding designs brought a fresh and striking impression, as if synchronized with the open and transparent light and wind of California. From around that time, I believe I realized that bedding is not just a tool for sleeping at night, but also an interior design element to be enjoyed for its color and pattern harmony under the bright daylight.





People often say that Japan's housing situation is different from that of Western countries. However, when I think of the minimalism of the Zen world, where it was said, “Half a tatami mat when standing, one tatami mat when lying down,” the aesthetic of neatly folding a pure white futon into three sections and placing it in a corner of the room, with a pillow set upon it… within that, an unparalleled and overwhelming worldview must have been quietly conveyed.

Although “SOVA” is a product of materialism, the antithesis of Zen, I sincerely hope that its bright, super-colorful harmony can transform into energy for tomorrow, becoming a subtle backdrop to the daily lives of those who use and love it… As a designer and as a user, I can't help but feel this way these days.