Design
April 24, 2015
Series: Masami Wake | A True Valentine's Day in 2011
FLORALUXE
~Spring Preserved Flower Gift Collection~
A True Valentine's Day in 2011
A True Valentine's Day──This was a slogan that caught my eye somewhere. It was on a poster displayed at a flower market.
Text and Photos by Masami Wake
Is the Flower Industry Declaring War on Chocolate?
The intention behind the poster was to propose a new way of celebrating Valentine's Day, following the Western custom of 'giving flowers.' In America, Valentine's Day involves giving flowers from girls to girls, and from men to women. During this period, the price of red roses skyrockets.
If happiness could be expressed in color, it would undoubtedly be pink. FLORALUXE has launched '5th Avenue,' a hatbox gift arrangement featuring pink roses and gerberas, for Valentine's Day. It's a luxurious gift where happiness is condensed.
Paired with a blue sparkling wine bearing FLORALUXE's original label, this product is also perfect as a 'Something Blue' wedding gift. A fresh flower version of the same arrangement is also available.
This creation is also featured in the current issue of 'PreFla Vol. 26' (Four Seasons Press).
FLORALUXE / New York Flower School
Roppongi Hills / Minami-Aoyama
Tel. 03-3497-0024
info@floraluxe.com

