Experience the World of MINI

The newly opened showroom adopts an innovative satellite concept. Situated in a prime location along Ginza's Chuo Dori, it distills and expresses MINI's exciting world.

The core feature of the satellite concept is the "cube" – a basic modular unit designed as a compact space that maximizes the characteristics of MINI's products.

By efficiently arranging display areas and customer spaces within the simple cube modules and combining them flexibly, it allows for a dynamic and varied expression of MINI's signature exhilarating atmosphere.

The ability to freely combine cubes according to the showroom space allows for efficient use of limited areas and quicker showroom setup. The aim is to physically increase the number of places where people can experience the MINI brand.

Various events are planned for MINI GINZA. In May, an exhibition event themed "MINIMALISM" focusing on MINI and the environment will be held, followed by a MINI and soccer-themed event in June to coincide with the FIFA World Cup in South Africa. Additionally, a curated selection of fashion items, keychains, and bags will be available for purchase.

MINI, the quintessential British compact car, has a rich history. Since the debut of the MK1 in 1959, the manufacturer and dealers have changed multiple times, but the model itself was produced for over 40 years until 2000. Becoming a BMW brand in 1994, and evolving into the "new MINI" in 2001, it continues to be cherished by a wide audience for its unique and distinctive character.

The new related merchandise, leveraging its distinctive character, is poised to appeal not only to traditional MINI fans but also to those who favor street fashion, potentially attracting a new generation of enthusiasts.


MINI GINZA
1-8-18 Ginza, Chuo-ku, Tokyo
Tel. 03-3562-8871
Opening Hours | 10:00 - 19:00 Open year-round