Official Debut at the Beijing Motor Show

The "408" is a four-door model jointly designed by European and Chinese designers, characterized by a fusion of the latest Peugeot design identity and the preferences of Chinese users.

The concept is to offer a modern look, advanced safety, and a spacious interior. With a total length of 4680mm, it will belong to the mid-luxury family sedan segment in China.

Peugeot currently offers the "307 Saloon" in this Chinese segment, which has gained popularity, and the new 408 is its successor.

Following its official announcement at the Beijing Motor Show opening on April 23rd, sales of the new 408 are scheduled to begin in China. Production will be handled by Dongfeng Peugeot, with an anticipated annual sales target of 100,000 units.