MINI 5-door Displayed in New Tartan by Isetan Men's

"Shopping is GREAT Britain" is a campaign event featuring over 80 British brands, with a concept of "accessible sophistication," spanning fashion and accessories, cosmetics, interiors, kitchenware, and food and drink. MINI is participating in this event, organized for the first time in Japan by the British Embassy Tokyo, through a collaboration with Isetan Men's, an exhibition of British brand items at the BMW Group Studio, and a parade by a London bus.

It is widely known that Isetan Men's has updated its iconic tartan, in use since its opening in 1968, from "Black Watch" to "Black Watch / Isetan Men's." MINI has based its new model, which debuted this October, the "MINI 5-door" on this new tartan pattern, wrapping the car in it. It will be displayed as a limited edition model, "The New Blackwatch MINI," in front of the main entrance on the first floor of Isetan Shinjuku Store.





Additionally, at the same store, a 3D trick art display featuring a MINI will be presented, and a wall art collaboration with MINI will be exhibited on the side wall facing Yasuku-dori street, further enhancing the event.



Meanwhile, at the "BMW Group Studio," BMW Group's head office showroom, collaborations with five British brands including "Jo Malone London" and "Traditional Weatherwear" will be featured, with items related to Britain on display. Furthermore, a double-decker bus (London bus) wrapped in the campaign's main visual, along with a new MINI in a Union Jack pattern, are scheduled to parade through Tokyo.


MINI x Isetan Men's Collaboration Limited Edition Model "The New Blackwatch MINI"

Period | October 29 (Wed) - November 4 (Tue)

Exhibits | The New Blackwatch MINI, 3D Trick Art, Wall Art

Location | Isetan Shinjuku Store

3-14-1 Shinjuku, Shinjuku-ku, Tokyo



British Brand Collection Exhibition

Period | October 22 (Wed) - November 4 (Tue)

Collaborating Brands | British Made, Daylesford, Jo Malone London, Joseph Joseph, Traditional Weatherwear

Exhibited Vehicles | New MINI 5-door, New MINI 3-door

Location | BMW Group Studio

1F, Marunouchi Building, 1-9-2 Marunouchi, Chiyoda-ku, Tokyo



Shopping is GREAT Britain London Bus

Period | October 27 (Mon) - November 3 (Mon)

Areas | Marunouchi, Ginza, Yurakucho, Aoyama, Shibuya, Harajuku, Roppongi, Shinjuku

http://www.mini.jp/great/





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