Release in Late 2010

The teaser photo released this time shows the new "A8" covered in a black veil, alongside Audi's Head of Technical Development, Michael Dick. Although its form cannot be confirmed, a clever touch is the visible shape of the distinctive LED daytime running lights peeking from beneath the black veil.

Last October, sketches of the next-generation A8, with an even sharper and more aggressive impression than the current A8, were released. Judging from these sketches, significant advancements in driving performance are expected. As befits a flagship model, it is certain that Audi's innovative new technologies will be incorporated without reservation.

This new A8 is expected to be unveiled as early as the Frankfurt Motor Show in September. Even if the announcement is delayed for any reason, it is slated to debut in November, with sales starting in late 2010.


BRAND HISTORY
The Audi emblem is the "Four Rings." As you may know, each ring represents one of the automotive manufacturers: Audi, DKW, Horch, and Wanderer. All were based in Saxony and were leading brands in the German automotive industry at the beginning of the 20th century. However, the four companies, hit hard by the Great Depression after World War I, formed Auto Union in 1932 to survive. DKW focused on motorcycles and small cars, Wanderer on mid-size cars, Audi on premium mid-size cars, and Horch on luxury cars.

However, following Germany's defeat in World War II, Saxony in East Germany fell under Russian occupation, and Auto Union ceased to exist. Anticipating this, the new Auto Union was established in Ingolstadt, Bavaria, in West Germany. Unlike BMW and Mercedes-Benz, Auto Union faced a difficult start without any factories, but gradually built its strength through the production of vehicles like the DKW delivery van.

Auto Union, acquired by Volkswagen at the end of 1964, soon introduced new cars bearing the Audi name. In 1969, it merged with NSU, based in Neckarsulm (known for its development of the Wankel engine), becoming Audi NSU Auto Union. From 1985 onwards, it has continued as Audi to the present day. Audi's popularity is driven by its technology, including quattro, its dynamic performance backed by motorsport activities, elegant design, and high-quality finish.