This campaign offers the following prizes and invitations through a lottery.

1. Three-Day New Audi A4 Monitor Drive Giveaway (1,000 winners)

AudiWe are offering a three-day driving monitor experience to 1,000 individuals who wish to experience driving the A4.


2. Invitation to the New Audi A4 Special Driving Experience (50 winners)

Fifty individuals will be invited to a special event of the “Audi Driving Experience,” renowned for its high-quality driving lessons. This is an exclusive opportunity to thoroughly test the New Audi A4 on a closed course.

3. Coordinated Fashion Set from Select Shop DESIGNWORKS Giveaway (10 winners)

DESIGNWORKS, a select shop from London, consistently offers fashion that emphasizes sophisticated design, silhouette, and high-quality, comfortable materials. The brand, which receives strong support from discerning adult men with their own standards of value and keen aesthetic sense, offers items that are a perfect match for men who appreciate Audi. For this campaign, five special coordinated outfits have been proposed, inspired by the New Audi A4. One of these will be presented to ten lucky winners.

The URL for the campaign information page, where you can also view the coordinated outfits for prize 3, is as follows:
www.audi.co.jp/a4fashion

This is a valuable opportunity to share in the world of the New Audi A4. Applications are being accepted until the end of this month.

BRAND HISTORY
Audi's emblem is the "Four Rings." As you may know, each ring represents one of the automotive manufacturers: Audi, DKW, Horch, and Wanderer. All were based in Saxony and were pioneers of the German automotive industry in the early 20th century. However, the four companies, hit hard by the Great Depression after World War I, formed Auto Union in 1932 to survive. DKW specialized in motorcycles and small cars, Wanderer in mid-size cars, Audi in premium mid-size cars, and Horch in luxury cars.

However, following Germany's defeat in World War II, Saxony in East Germany fell under Soviet occupation, and Auto Union ceased to exist. Anticipating this, a new Auto Union was established in Ingolstadt, Bavaria, in West Germany. Unlike BMW and Mercedes-Benz, Auto Union faced a difficult start without any factories, but gradually gained strength through the production of vehicles like the DKW delivery van.

In late 1964, Auto Union was acquired by Volkswagen and soon introduced new models bearing the Audi name. In 1969, it merged with NSU, based in Neckarsulm (known for developing the "Wankel engine"), becoming Audi NSU Auto Union. From 1985 onwards, it has continued as Audi to the present day. Technologies such as quattro, dynamic performance backed by motorsport activities, elegant design, and high-quality finishes are driving Audi's popularity.