A Special Journey to Australia, Produced by Lexus | LEXUS
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March 13, 2015

A Special Journey to Australia, Produced by Lexus | LEXUS


LEXUS


Proposing a Car-Centric Lifestyle as "Adult Play"


A Special Journey to Australia Produced by Lexus



Lexus proposes a car-centric lifestyle as "adult play" and produces journeys through its program, Lexus Amazing Experience. This time, set in Australia, we present an original Lexus travel plan that involves driving through the vast natural landscape and enjoying Australia's largest carnival.



Text by YANAKA Tomomi




Driving Through Australia with Lexus


Lexus demonstrates its presence not only in the automotive realm but also in various fields such as art, food, and travel. "Lexus Amazing Experience" aims to let participants experience cars not as mere tools, but as partners that create life's pleasures, leading to the planning of this trip to Australia.

The trip is scheduled for five nights and eight days, from Sunday, November 2, 2014, to Sunday, November 9, exploring the areas around Sydney and Melbourne in Australia. Applications are limited to a select group of 8 pairs (16 people) for this special tour.

During the trip, guests will watch the "Melbourne Cup," Australia's largest carnival and a social event, from a VIP area that embodies Lexus's brand concept. Furthermore, those who wish can participate in "Crown Oaks Day," a highlight of the carnival, adorned with elegant headwear personally coordinated at "Hatmaker," a millinery specializing in hats, the same kind worn by British Royal Catherine when she visited Sydney.






In the Yarra Valley, located near Melbourne and known for its high-quality wines, participants will drive through forests preserving ancient nature. Additionally, drives are planned on circuits such as Albert Park, which is also used as a circuit for the F1 Australian Grand Prix.

Beyond this, the itinerary includes visits to "Sculpture by the Sea," the world's largest outdoor art event held on the beaches near Sydney, and a dining experience at the renowned "TETSUYA'S," where Japanese chef Tetsuya Wakuda serves as owner and chef, featuring dishes inspired by Lexus. Every detail has been meticulously crafted.

A Tour to Watch the SUPER GT Finals


Additionally, Lexus is offering a tour for the final race of SUPER GT's sixth round, held at Suzuka Circuit on Sunday, August 31.SUPER GTParticipants can watch the race from various vantage points, including a dedicated lounge and special seats above the pit. A driving experience on the actual course in a Lexus vehicle before the final race is also available. This tour is also limited to the first 28 applicants.

These are special journeys made possible only by Lexus. We want to descend upon the Australian land in search of experiences, memories, and excitement that we will likely never encounter again.







LEXUS AMAZING EXPERIENCE AUSTRALIA TOUR
Period: Sunday, November 2, 2014 - Sunday, November 9
Sales Period: (Second Round) Wednesday, July 23 - Tuesday, August 5
(Third Round) Wednesday, August 6 -
Number of Participants: 8 pairs (16 people) *Age restriction: 18 years and older
Price: ¥850,000 per person (Economy class), ¥1,350,000 per person (Business class)




SUPER GT Round 6 Suzuka Final Race Viewing Program
Date: Thursday, July 3
Venue: Suzuka Circuit
Capacity: 28 people
Price: ¥80,000 per person *Transportation to the venue and accommodation costs are to be borne by the individual.



LEXUS AMAZING EXPERIENCE Desk
Tel. 03-3865-5939