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January 16, 2015
The Beetle's Chocolate-Inspired Special Limited Edition | Volkswagen
The Beetle Choco
The Beetle Milk
The Beetle Bitter
The Beetle: Special Edition Models Inspired by Chocolate
Volkswagen Group Japan has announcedThe Beetlethree special edition models inspired by chocolate: "The Beetle Choco," "The Beetle Milk," and "The Beetle Bitter." They will go on sale starting January 28 (Tuesday) with a limited production run of 800 units.
Text by YANAKA Tomomi
Toffee Brown Metallic Body Color, Inspired by Chocolate, Makes its Japan Debut
In anticipation of Valentine's Day, three playful and delicious chocolate-inspired special edition models of The Beetle have arrived.
These models are based on the entry-grade "The Beetle Design" equipped with a 1.2-liter turbo engine, and are distinguished by their newly introduced body and interior colors for the Japanese market. The "Choco" features a Toffee Brown Metallic body, making its Japan debut, evoking the subtle sweetness of chocolate. The interior is appointed with gentle beige fabric seats.
The "Milk" boasts a Candy White body color reminiscent of fresh milk, while the "Bitter" features a Black Pearl Effect body color inspired by premium cacao. Both are paired with interiors in a unique two-tone combination of black and red, never before seen in Japan.
All models come standard with convenient features such as Park Distance Control for parking, bi-xenon headlights with LED position lamps, and a Smart Entry & Start system. Furthermore, the wheels are enhanced with exclusive 17-inch alloy rims.
Sales of these distinctive The Beetle models begin on January 28 (Tuesday). To coincide, a Valentine's Fair will be held at all authorized Volkswagen dealerships on February 1 (Saturday) and 2 (Sunday). The price for each model is ¥2.87 million, ¥320,000 higher than the base model. The "Choco" will be limited to 300 units, while the "Milk" and "Bitter" will each be limited to 250 units, for a total of 800 units across the three models.

The Beetle Choco
The Beetle Milk
The Beetle Bitter
Body Dimensions | Length 4,270 x Width 1,815 x Height 1,495 mm
Wheelbase | 2,535 mm
Engine | 1,197cc Inline 4-cylinder DOHC Intercooled Turbo
Maximum Output | 77 kW (105 ps) / 5,000 rpm
Maximum Torque | 175 Nm (17.8 kgm) / 1,500-4,100 rpm
Transmission | 7-speed Automatic (DSG)
Steering | Right
Fuel Economy (JC08 mode) | 17.6 km/ℓ
Price | ¥2.87 million
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