Smart Fortwo Collaborates with Bang & Olufsen
Smart Fortwo
A Collaboration Wrap Car with Bang & Olufsen Appears
Mercedes-Benz Japan announced that it will launch a promotional campaign using a Smart Fortwo wrap car, a collaboration with the audio-visual brand Bang & Olufsen, from Wednesday, October 26th to Sunday, December 25th.
By Tomomi Yanaka
Also on Display at Mercedes-Benz Connection from November 21st to 27th
The Danish audio-visual brand Bang & Olufsen is popular for its stylish speaker docks for Apple products, such as theBeoSound 8model. With the addition of four new colors, the world's first collaboration with the Smart Fortwo was planned.
The Smart Fortwo's body, based in black, is printed with the colorful "BeoSound 8," along with the campaign slogan "Good sound looks cool." The car is equipped with a Bang & Olufsen sound system and will be driven nationwide for approximately two months. It will also be used for events and promotions at Bang & Olufsen specialty stores and for display in cafes.
Additionally,Mercedes-Benz Connection, a Mercedes-Benz information hub in Roppongi, Tokyo,will feature a Smart Fortwo, re-styled to match new Bang & Olufsen products scheduled for release, on display from Monday, November 21st to Sunday, November 27th.
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