Renault x Le Coq Sportif Team Up
CAR / NEWS
May 29, 2019

Renault x Le Coq Sportif Team Up


Renault x Le Coq Sportif


A "Running" Brand from France


Renault and Le Coq Sportif Join Forces


Renault Japon announced its collaboration with the French sportswear brand le coq sportif on Monday, May 27. A special "Kangoo" commemorating the collaboration will also be on display until Sunday, June 2, at the Tsutaya Electrics in Futako-Tamagawa.

Text by YANAKA Tomomi




Events and Campaigns Featuring Cyclist Bernard Hinault


Renault Japon and Le Coq Sportif, the official supplier of the "Tour de France" cycling race for nearly 40 years, have launched a collaboration.

Le Coq Sportif is promoting activities featuring the renowned French cyclist Bernard Hinault. Hinault achieved numerous victories in major international races from the late 1970s to the mid-1980s, during which time he was part of the now-defunct legendary professional cycling team "Renault-Gitane."




Bernard Hinault Commemorative Jersey
The right chest features an illustration of a badger, Hinault's nickname "The Badger of Brittany," and the back is printed with Hinault's famous quote: "Tant que je respire j'attaque ~ As long as I breathe, I attack."







Le Coq Sportif Original Illustrated Bicycle





Renault Japon is supporting these activities featuring Hinault, who has deep ties with Renault. At the venue, a special Kangoo, "WITH KANGOO & LE COQ 2019," will be unveiled as a symbol of the collaboration.

This Kangoo features the Le Coq Sportif logo and illustrations by Paris-based sports illustrator Greg Bodévan, a close friend of Hinault.

A talk event with Hinault will be held on Saturday, June 1. Although advance registration is closed, some standing room tickets are expected to be available on the day. Additionally, an Instagram campaign featuring Hinault's commemorative jersey and original bicycle, jointly organized by both companies, will run until Saturday, July 20.http://special.lecoqsportif-jp.com/withbuddy

"WITH KANGOO & LE COQ 2019" Vehicle Display
Period | Until Sunday, June 2
Venue | Futako-Tamagawa Tsutaya Electrics, 2F G-Square
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Bernard Hinault Talk Show
Date | Saturday, June 1
Time | 1:00 PM - 2:00 PM Talk Event
2:00 PM - 2:30 PM Autograph Session
Admission | Free

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