Kengo Kuma-Produced Mobile House Collaborates with Lexus | Lexus
LEXUS Urban Daycamp
Kengo Kuma-Produced Mobile House Collaborates with Lexus
An Event for Casual Urban Outdoor Experiences
Lexus is hosting the urban outdoor experience event "LEXUS URBAN DAYCAMP with Snow Peak" from Saturday, October 7th to Monday, October 9th (holiday) at Futako Tamagawa Rise. The recently minor-changed compact hatchback "CT" and the compact SUV "NX" propose a "Luxury Compact Life" style.
Text by YANAKA Tomomi
Produced by Popular Model Yoshiko Chris-Webb
"LEXUS URBAN DAYCAMP with Snow Peak" is held with the theme of "Urban outdoor experiences that are casual and true to oneself." Model Yoshiko Chris-Webb serves as the event ambassador, producing an urban outdoor luxury experience that she enjoys casually.
At the venue, outdoor brand Snow Peak has collaborated with world-renowned architect Kengo Kuma to set up "Jyu-bako" (a mobile house concept) and tents. The CT will be styled for an "urban style" and the NX for an "active style," reflecting each car's theme.
The event will also feature "Fermentation x Outdoor Food" supervised by Natsuki, a fermentation expert, inspired by the lifestyles of the CT and NX. Additionally, workshops on fermented foods and DIY will be held, offering a fulfilling autumn day.
LEXUS URBAN DAYCAMP with Snow Peak
Period | Saturday, October 7th - Monday, October 9th (Holiday)
Time | 11:00 AM - 9:00 PM
Venue | Futako Tamagawa Rise Central Plaza
2-21-1 Tamagawa, Setagaya-ku, Tokyo
http://lexus.jp/cp/r1/daycamp1.html