AMG Line Enhances Interior and Exterior for a Sporty Finish

"Laureus" is the name of a foundation jointly established in 2000 by the Richemont Group, which owns numerous luxury brands, and Daimler AG, with the aim of giving hope and a positive outlook to children worldwide through the power of sport. The "Laureus World Sports Awards," established by this foundation, honors athletes, individuals, and teams who have made the most significant contributions to sport throughout the year. Past recipients include tennis star Serena Williams, F1 champion Michael Schumacher, and track and field legend Usain Bolt.

The new special specification model, the "Laureus Edition," is named in honor of "Laureus," which has ties to the world of sports. Available for both the Sedan and Station Wagon variants of the "C 180" and "C 220 d," this edition features the AMG Line for both its exterior and interior, creating a sporty aesthetic. Additionally, it includes features such as front seat heaters, which are normally an optional extra, and the "Parking Pilot" system to assist with parallel and perpendicular parking.

Mercedes-Benz C 180 Laureus Edition

Mercedes-Benz C 180 Laureus Edition

The "C 180 Laureus Edition" is equipped with sports suspension for a more dynamic driving experience, while the "C 220 d Laureus Edition" features the AIRMATIC agility package, which electronically controls air springs and adaptive dampers for enhanced ride comfort. Station Wagon models also come standard with a panoramic sliding sunroof for an airy cabin.

To commemorate the launch of this new special edition model, a campaign is being held until October 31st. Among the purchasers of the Laureus Edition, 40 individuals will be selected by lottery to receive prizes such as collaboration merchandise with "SHINJI HOUSE," a project by Shinji Kagawa, the first Japanese Laureus Ambassador, and opportunities for soccer experiences with Shinji Kagawa for elementary school students.

The price for the C 180 Laureus Edition Sedan is 4.98 million yen, an increase of 570,000 yen over the base model, and the Station Wagon is 5.40 million yen, an increase of 750,000 yen. The diesel model, C 220 d Laureus Edition Sedan, is priced at 5.75 million yen, and the Station Wagon at 6.19 million yen.

New Standard "Safety & Security" and "Comfort" Features for All C-Class Models

Partial changes have also been implemented across all C-Class Sedan, Station Wagon, Coupe, and Cabriolet models, including AMG variants, to include "Safety & Security Services" and "Comfort Services" as standard equipment.

The "Safety & Security Services," which include a "24-hour Emergency Call Service" that connects the call center to the fire department in case of an accident or when the SOS button is pressed, and a "24-hour Breakdown Call Service" that connects to the Touring Support Center with the press of a button, are provided free of charge for up to 10 years.

Mercedes-Benz C 180 Laureus Edition SW

Mercedes-Benz C 220d Laureus Edition

Meanwhile, the "Comfort Services," provided free of charge for three years, allow users to lock and unlock the vehicle remotely via a smartphone app, and to check the vehicle's status, including mileage, fuel level, and average fuel consumption, through the app.

Prices for the Sedan models are as follows: C 180 at 4.41 million yen, C 200 Avantgarde at 5.30 million yen, C 200 4MATIC Avantgarde at 5.56 million yen, the hybrid C 350 e at 7.26 million yen, AMG C 43 4MATIC at 8.86 million yen, AMG C 63 at 12.24 million yen, and AMG C 63 S at 13.57 million yen.

Mercedes-Benz C 220d Laureus Edition

Mercedes-Benz C 220d Laureus Edition SW

Station Wagon prices are: C 180 at 4.65 million yen, C 200 Avantgarde at 5.66 million yen, C 200 Sport at 6.13 million yen (6.52 million yen for leather interior), C 200 4MATIC Avantgarde at 5.92 million yen (6.78 million yen for leather interior), C 200 4MATIC Sport at 6.39 million yen (6.78 million yen for leather interior), C 350 e at 8.03 million yen, AMG C 43 4MATIC at 9.68 million yen, AMG C 63 at 13.06 million yen, and AMG C 63 S at 14.38 million yen.

Coupe prices are: C 180 at 5.04 million yen, C 180 Sport at 5.68 million yen, AMG C 43 4MATIC at 9.21 million yen, AMG C 63 at 12.51 million yen, and AMG C 63 S at 13.63 million yen.

Cabriolet prices are: C 180 Sport at 6.11 million yen, AMG C 43 4MATIC at 9.78 million yen, and AMG C 63 S at 14.20 million yen.