Lexus and Ryuichi Sakamoto Launch New Project | Lexus
LEXUS Listening Drive | Ryuichi Sakamoto
Lexus and Ryuichi Sakamoto Launch New Project
Lexus has launched the “LEXUS Listening Drive | Ryuichi Sakamoto” project with Ryuichi Sakamoto, who is releasing his new album “async” for the first time in eight years. A variety of events will be held.
Text by YANAKA Tomomi
Drive a Lexus Vehicle on a Professor-Recommended Route
Professor Ryuichi Sakamoto, releasing his first original album in eight years, “async,” on March 29th (Wednesday). Lexus is planning a multifaceted event to create a “completely new lifestyle experience” through a collaboration with Sakamoto’s music.
The first event is the “LEXUS Listening Drive” experience, held for four days only from Saturday, April 15th to Sunday, April 23rd, inviting 24 groups (48 people). Participants will tour a recommended driving route in Tokyo in a Lexus vehicle driven by a chauffeur, listening to the new album.
To experience the world of the new album, starting from the Watari-um Museum, where the exhibition “Ryuichi Sakamoto | Installation Music Exhibition” curated by Shiro Takatani is being held, you will embark on a roughly one-hour drive to INTERSECT BY LEXUS-TOKYO in Aoyama, aboard one of the following vehicles: LX or RX, NX, or the 5.0-liter V8 engine " GS F. This offers a luxurious lifestyle experience where Sakamoto’s sound, the Lexus engine, and the passing scenery merge into one.
At INTERSECT BY LEXUS-TOKYO in Aoyama, where you can experience Lexus’s worldview, further plans are underway. This includes an experience where you can listen to the new album inside the newly released flagship coupe, the “LC500,” a screening of the trailer for Ryuichi Sakamoto’s documentary film, and panel exhibits.
Additionally, a talk show with Ryuichi Sakamoto and GQ Editor-in-Chief Masafumi Suzuki is planned for invited guests. Driving a car and listening to music is an everyday act. However, this project elevates that experience into a “new lifestyle” achievable only through the collaboration of Lexus and Sakamoto.
“LEXUS Listening Drive Experience”
Dates | Saturday, April 15th, Sunday, 16th, Saturday, 22nd, Sunday, 23rd
Number of Participants | 24 groups (48 people total)
Application Period | Wednesday, March 29th – Thursday, April 6th
Application Website |
https://www.lexus-int.com/jp/intersect/tokyo/events/listening_drive-20170401.html?nav=jp
INTERSECT BY LEXUS-TOKYO
Exhibition Period | Saturday, April 1st – Tuesday, May 9th, 9:00 AM – 11:00 PM
Business Hours | 1F Cafe & Garage 9:00 AM – 11:00 PM, 2F Bistro & Shop 11:00 AM – 11:00 PM
Address | 4-21-26 Minami-Aoyama, Chiyoda-ku, Tokyo
http://www.intersect-by-lexus.com/tokyo
Ryuichi Sakamoto CD Album “async”
Release Date | Wednesday, March 29th
Product Number | RZCM-86314
Price | ¥3,500
“Ryuichi Sakamoto | Installation Music Exhibition”
Exhibition Dates | April 4th – Sunday, May 28th
Hours | 11:00 AM – 7:00 PM (Wednesdays until 9:00 PM)
Venue | Watari-um Museum
3-7-6 Jingumae, Shibuya-ku, Tokyo
Admission | Adults ¥1,000, Under 25 ¥500, Pair Discount (2 Adults) ¥1,600

