The Philosophy of "YET" Unveiled by Lexus at Milan Salone | LEXUS
CAR / NEWS
February 21, 2017

The Philosophy of "YET" Unveiled by Lexus at Milan Salone | LEXUS


LEXUS


The Philosophy of "YET" Unveiled by Lexus at Milan Salone


Lexus will exhibit at "Milan Design Week 2017 (Salone del Mobile)," the world's largest design event, held in Milan, Italy, from April 4th. The company will present the design event "LEXUS YET."


Text by YANAKA Tomomi



Neri Oxman, Associate Professor at MIT, Invited



This marks Lexus's tenth participation in Salone del Mobile. In 2017, the theme is "YET," one of Lexus's core manufacturing philosophies, signifying the harmonious coexistence of seemingly contradictory elements.



Lexus has consistently partnered with frontrunners in design and architecture. This year, they have invited Neri Oxman, an architect and designer who is also an associate professor at the MIT Media Lab, and her research group, the "Mediated Matter Group." Oxman, known for her design innovations through the harmony of nature and technology, will collaborate with Lexus on the "YET" philosophy, creating a resonant partnership.




LEXUS

LEXUS YET


LEXUS

Neri Oxman





At the venue, Oxman and her team will express the "YET" philosophy through delicate yet bold designs, harmonizing elements of light and shadow with cutting-edge technology.



Furthermore, "YET" also serves as the theme for theLexus Design Award 2017, where the 12 winning entries will be showcased through prototypes and panels. Additionally, to commemorate Lexus's tenth year exhibiting at Salone del Mobile, a special exhibit will be presented, allowing visitors to experience the history of Lexus's endeavors.



"LEXUS YET"
Period: Tuesday, April 4 - Sunday, April 9
Venue: "Triennale di Milano," Milan, Italy