Dynamic Art Created Through Automotive Prowess

Lexus has a history of producing commercials that explore the potential of automobiles, such as "DANCE of F," which depicted "dance through cars."DANCE of FThis latest campaign features cars used to create dynamic art by spraying paint onto a giant canvas, utilizing the vehicles' performance to propel pigments.

Featured in the campaign are three "F Sport" models: theNX,CT,RCThe project, a single, unrepeatable performance, began with two months of preparation. Precise routes and angles to the canvas were meticulously checked, with numerous tests conducted to ensure the paint splatters formed a beautiful image.

The live performance, held exclusively in Prague's historic Vystaviste Square, saw the "CT F Sport" execute a spin-and-paint maneuver on a course designed for its agility. The "NX F Sport" aggressively plunged into a 20cm-deep water feature, while the "RC F Sport" sped in a straight line through a 25-meter-long, narrow water obstacle. Each car showcased its unique characteristics, transforming the ancient city into a backdrop for avant-garde, colorful automotive art, culminating in a playful and successful art project.

We highly recommend watching not only the commercial itself but also the accompanying back story movie, which documents the entire process from the planning stages.