BARNYARDSTORM Opens Its First Pop-Up Shop

The campaign website, launching October 7th (Wednesday), will feature a giveaway for a trip to "Niki Club," a small luxury hotel nestled in the Nasu mountains, for two people traveling in the BMW "Active Tourer2 Series Active Tourer," and a French dining experience for two families at "HERLEQUIN BIS," a French restaurant in Yugawara, with the BMW electric vehicle "i3i3." Entries are accepted by registering as a member on the website by November 6th (Friday).

BMW Dealerships Offer Commemorative Blankets for Test Drives

BMW Active Tourer

Additionally, an interactive campaign will run on Instagram from November 7th (Saturday) to the 30th (Monday). Participants can enter by following the official BARNYARDSTORM account and posting a photo of themselves styling BARNYARDSTORM wear in an adult-casual manner with the hashtag "#バンカジ." The brand will then select 30 participants from all submissions to be invited to a store, where they can choose up to 20,000 yen worth of items.

Furthermore, a self-produced concept shop will open for two days only, November 11th (Wednesday) and 12th (Thursday), at "Daikanyama T-SITE GARDEN GALLERY." The shop will feature women's and men's items, and a special BMW i3 vehicle will be on display. A photo exhibition by Yuji Fujiwara, a photographer based in London known for his street photography, will also be held. Fujiwara's unique perspective will capture BARNYARDSTORM's lifestyle through his lens.

Additionally, a promotion offering a collaborative blanket is available for those who test drive the 2 Series Active Tourer at BMW showrooms. For detailed information and conditions regarding all applications, please refer to the campaign website.