The "JX" Will Be an Antidote to the Dull Crossover Market

The "JX" is a new crossover that will be added to the Infiniti lineup next spring. Stemming from its seven-passenger concept, the first image was released at precisely 7:07 AM on July 7, 2011. A world premiere is scheduled for the major event "Pebble Beach Concours d'Elegance" in California, USA, on August 18, 2011.

Furthermore, the media campaign "Power of 7," which will run for seven weeks on Facebook, will reveal one image related to the JX each Thursday, culminating in a total of seven images. Additionally, participants who post about the JX on Facebook will be entered into a drawing for a chance to win a pair of tickets for a trip to the unveiling event at Pebble Beach.

"With a scarcity of luxury vehicles for families and a rather dull crossover market, our JX will serve as an antidote," stated Ben Poore, Vice President of Infiniti USA.
Infiniti will officially announce the production version at the Los Angeles Auto Show in November 2011. Sales in North America will commence in spring 2012.

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BRAND HISTORY
Nissan began producing the Cedric under its own name in 1960, with the company's origins tracing back to 1937. After World War II, it engaged in knock-down manufacturing of British Austin vehicles. In 1966, it merged with Prince Motor Company. Between 1983 and 1987, a joint venture was established with Alfa Romeo of Italy for production in Italy. At one point, Nissan rivaled Toyota in market share, but faced a financial crisis in the 1990s, leading to capital participation from France's Renault in 1999, a situation that continues to the present.

Nissan's distinctiveness lay in its ability to create vehicles suited to the Japanese lifestyle. It successfully translated the era's automotive aspirations into products: the dream of owning a private car, the desire for high-performance vehicles, pride in Japanese cars with global value, and a penchant for luxury. In 1966, during the dawn of motorization, the Sunny small car offered the dream of "my car." In 1967, the Bluebird emphasized high performance. Reflecting the youth's interest in motorsports, the Skyline was introduced in 1968, followed by the Fairlady Z in 1969 as a sports car "recognized in America." During the bubble economy, capitalizing on the market's demand for luxury cars, the Cima achieved significant success in 1988. Simultaneously, the Skyline GT-R, embodying the enhancement of Japanese car performance, was unveiled in 1989. This solidified the legend of the GT-R, a legacy carried on to the current NISSAN GT-R. Another new flagship model is the four-door electric vehicle, the "Leaf."