The Peugeot for Enjoying the Outdoors

The "3008" is Peugeot's first crossover, blending the appeal of sedans, MPVs, and SUVs. It has garnered attention for its spacious interior and its supple ride, characteristic of Peugeot, despite its high center of gravity.

The "3008 OXYGO," offered as a limited edition, combines the words "OXY" (oxygen) and "GO." The name embodies the desire for owners to enjoy nature and the outdoors with "OXYGO."

Based on the "3008 Premium," it adds 8GB flash memory navigation, bi-xenon directional headlamps, and "OXYGO" original exclusive emblems, with equipment valued at approximately 300,000 yen. Remarkably, the price is set attractively at 3.49 million yen, with only a 100,000 yen increase.

It is powered by a 1.6-liter inline 4-cylinder DOHC 16-valve engine with a turbocharger. The maximum output is 115kW (156ps) at 6,000 rpm, and the maximum torque is 240Nm (24.5kgm) at 1,400-3,500 rpm, which is more than sufficient. Body colors can be chosen from four options: Verralana Black, Abyssal Blue, Hickory, and Pearl White.

Peugeot 3008 OXYGO
Body | Length 4,635 x Width 1,835 x Height 1,635 mm
Curb Weight | 1,540 kg
Engine | 1.6-liter inline 4-cylinder DOHC 16-valve engine
Maximum Output | 115kW (156ps) / 6,000 rpm
Maximum Torque | 240Nm (24.5kgm) / 1,400-3500 rpm
Transmission | 6-speed automatic
10-15 Mode Fuel Economy | 10.6 km/ℓ
Seating Capacity | 5 people
Price | 3.49 million yen

BRAND HISTORY
Volkswagen, an automobile manufacturer founded in 1936, has a reputation for being a pragmatic company that doesn't typically produce sports cars. However, its high level of engineering prowess has secured its position as one of the world's top passenger car manufacturers.

A distinctive aspect of Volkswagen is that it was one of the few automobile manufacturers to truly begin production after World War II. Furthermore, it seems to cherish the passion for car manufacturing of its founder, engineer Dr. Ferdinand Porsche, as a heritage even today.

After laying its foundation with the Beetle, also known as Type 1, the company began producing passenger cars for a wider market by leveraging the technology of the acquired "Audi." The breakthrough came in 1974 with the Golf, which achieved great success by brilliantly balancing the two essential functions of an automobile: usability and driving performance. The establishment of the "GTI" model also created the "hot hatch" genre, a feat that remains a significant achievement in automotive history.

In terms of marketing, Volkswagen has proven to be a shrewd company in market development, for instance, by adopting the "Quattro" all-wheel-drive system for Audi to differentiate its offerings. Currently, it owns "Lamborghini," "Bentley," and the world's most high-performance and expensive sports car, "Bugatti," and is also the largest shareholder in "Porsche."