The Appeal of Practicality Plus Alpha is Key

In such cases, while practicality is naturally expected, people also desire a sense of flair and sophistication. This is for personal satisfaction as well as for maintaining appearances. They also expect the joy of ownership. The inherent goodness of the car, its mechanical excellence, or the originality of the brand experience – these are naturally anticipated.


Of course, the enjoyment of driving is an indispensable element. None of these are cars to be chauffeured in; owners will be behind the wheel themselves. The desire for that time to be irreplaceable is natural. It is hoped that these cars will provide such an experience.



Here, we will compare the three German premium saloons from this perspective. We have prepared the Mercedes-Benz E250 Blue Efficiency, the BMW 535i M Sport, and the Audi A6 2.8FSI quattro. While the 5 Series is a higher-tier model, the other two are entry-level grades. Therefore, we will proceed with the comparison without focusing too much on specific grades.

Design & Packaging

Mercedes-Benz E Class
—Straightforward, but could use a touch more allure

Let's begin by examining the practicality and packaging. First, we'll look at the E-Class, which has always been the benchmark in this segment.

While the styling of the current E-Class has become more familiar over time, it represents a shift from its predecessor, which had a certain allure, to an extremely conservative design that could even be described as business-like. This is undoubtedly due to the existence of the CLS, but the form is a typical three-box design with little excitement. However, this is likely a deliberate choice.

The interior is similar. The straight-line instrument panel feels like a return to the W124 generation from three models ago. While this may be to ensure familiarity for long-time owners, it feels like it could use a bit more flair.



The COMAND system, offered as a telematics system, is easy to access for all menus and levels, but it's a shame that the operation lacks consistency. Ultimately, it's impossible to operate without looking at the screen.

The spatial design is also straightforward. There is ample space not only in the front but also in the rear seats, with no interference around the head or legs. Although the pure interior dimensions are at a disadvantage due to the smaller body size and wheelbase compared to the other two models, the design, with its less constricted, boxy roofline and deeply sculpted front seatbacks, creates a sense of spaciousness rather than confinement.

The trunk capacity is 540 liters. While this is by far the largest capacity, it may have come at the expense of the rear seats. The lever that allows the rear seatbacks to be folded down with one touch from the trunk side is a practical and appreciated feature.

BMW 5 Series
—iDrive, unique to BMW's focus on driving time

Compared to the E-Class, the 5 Series' exterior appears decidedly more sensual. While the details are more subdued than its avant-garde predecessor, the form itself has gained more dynamism than the horizontal lines of the previous generation, and its departing silhouette is particularly beautiful.

The interior also exudes an emotional impression. The driver-oriented cockpit design, a BMW tradition, the bold use of wood, and the refined placement of switches all contribute to a special atmosphere that elevates the mood upon entering.



The iDrive, now equipped with satellite switches around the controller,
continues to adhere to its original concept of operation without needing to look at the screen. Once accustomed to it, a significant portion can be controlled by feel alone. For those who are used to operating while staring at the screen, it may seem difficult at first. However, as BMW prioritizes driving time, it is designed for blind operation to reduce the driver's burden.



Audi A6
—An extremely modern interior finish

Although the A6 debuted in 2011, its basic form has been inherited for three generations. While the details have become much more elaborate, the exterior design doesn't feel particularly fresh, to be honest. However, this may be a deliberate choice, as Audi is currently in a phase of enhancing its presence under the umbrella of its strong brand identity.



The interior is extremely modern. While composed of bold curves and surfaces, it impressively maintains the refined impression expected of Audi. The operation of the pop-up MMI screen alone is captivating, and it's no wonder some people choose the A6 for its interior.



There are no complaints about the interior space. Although the coupe-like arched roofline might suggest a lack of rear headroom, passengers are seated low, ensuring ample headroom. The extended wheelbase also provides ample legroom.

However, the rear seats, in particular, feel small. The spacious appearance is partly due to this, and it raises some questions about comfort for longer journeys.

Driving

Mercedes-Benz E Class
—An unparalleled tool for daily life

Many elements are demanded of the driving performance of sedans in this segment: comfort, stability, and driving pleasure. The balance of these elements defines the brand's character.

The driving experience of the E250 Blue Efficiency remains consistently straightforward. The engine, with its ample low-to-mid-range torque, and the newly paired 7G-TRONIC transmission are well-matched, delivering the precise amount of power needed, when needed. Unlike the intentionally sluggish feel of older Mercedes models, the accurate response is fatigue-reducing and provides a sense of satisfaction from operating a fine machine.

The ride comfort is also impeccable. Although the test car was equipped with 18-inch tires, the ride was still soft, and it absorbed impacts from large undulations and bumps with remarkable depth. Once you experience this sense of security, you may find it hard to return to other cars.



While elements that inspire the driver are subtle, initially feeling almost indifferent, as you drive, a sense of satisfaction from operating a good car, a fine machine, emerges, leading to a deep sense of trust. The body feels exceptionally solid, providing a comforting sense of security. With Mercedes' traditional excellent maneuverability, it is also exceptionally user-friendly. The newly available Radar Safety Package further enhances its inherent safety features.

Frankly, it lacks excitement. However, as a tool for daily life, the E-Class is truly unparalleled.

BMW 5 Series
—A taut, athletic driving experience

The sight of the large bonnet and the slightly sluggish initial response of the four-wheel active steering can sometimes make the 535i feel larger than it is in city driving. What's interesting is how the car feels more condensed and taut as the speed increases. After all, it's a BMW; it's all about the driving experience.

The inline six-cylinder 3.0-liter direct-injection turbo engine is not only powerful but also emotionally captivating with its refined feel and pleasant sound. With the 523i and 528i now featuring four-cylinder turbo engines, it makes you feel even more strongly that 'it's worth paying just for this engine.'

The eight-speed automatic transmission, which smoothly shifts gears to extract the engine's full potential, is also perfectly matched. Even in the new fuel-efficient ECO-PRO mode, the car still has ample power due to its inherent strength. The newly added idling stop system also operates smoothly. Precise, refined, elegant – endless praise comes to mind for this desirable powertrain.



If the E-Class is solid, the 5 Series is taut. To put it simply, the ride impression is like that. Rather than being rigidly secure like a vault, it feels like it has a strong skeletal structure at key points, supported by a resilient, muscle-like suspension. This contributes to a refined, distinctly BMW-like character.

While the E-Class smoothly absorbs large impacts, the 5 Series can sometimes return a harsher response. However, apart from that, the ride comfort is rounded, a departure from the typical BMW image. It is firm yet agile and supple. It drives like a well-trained, toned athlete.

Audi A6
—A driving character distinct from its rivals

Despite being a brand that pioneered downsizing with forced induction through TFSI, the A6 is equipped with a large-displacement naturally aspirated 2.8-liter engine in its entry-grade model. While the strategy seems somewhat inconsistent, the driving experience itself is impressive due to the natural response and ample torque, which forced induction units lack. The catalog states that the maximum torque of 28.6 kgm is produced between 3000 and 5000 rpm, but in practice, sufficient power can be drawn from around 1000 rpm, and it also offers a pleasant surge at the top end. The crisp shifting of the 7-speed S-tronic also contributes to its sportiness. As a result, it achieves a driving character distinct from the E250 CGI Blue Efficiency and the 523i/528i.

On the other hand, the chassis, which was admittedly inferior to its rivals in terms of both stability and ride comfort in the previous generation, has been progressively refined over the years. The new model reflects this, achieving significant improvements in all aspects. The test car was fitted with visually appealing 20-inch tires and wheels, but even so, it felt reasonably comfortable during city driving without excessive harshness. However, as the speed increased, even small undulations caused significant disturbances, revealing a lack of stability, suggesting that the standard 18-inch wheels are recommended.


As it is equipped with the full-time quattro all-wheel-drive system, stability is undoubtedly high. However, it seems to be less adept at cornering, and even when navigating an intersection, it doesn't feel eager to turn. Overall, there's a lingering sense, carried over from the previous generation, of a somewhat reserved or robotic feel, making it difficult to establish a pleasant dialogue with the car. While the absolute performance is satisfactory and the car behaves as intended, the driver's sense of having controlled it precisely is diminished.

Conclusion

Mercedes-Benz E Class
—A hospitable butler



BMW 5 Series
—For those who seek driving pleasure and stylish appeal in a car



Audi A6
—A digital and detached impression



Conclusion
—The BMW 5 Series was the most personally appealing

Personally, the 5 Series was the most appealing. However, I couldn't quite get used to the four-wheel steering, and if comparing them equally, the engine would be a four-cylinder. That's a bit... Considering this again, I find myself leaning towards the E-Class, which is straightforward and unobtrusive in all aspects. But then again, it might be too subdued. Considering appearances, perhaps choosing the A6 would allow for the forging of a new relationship with the car.

Thinking about it this way, choosing a car in this segment is indeed not straightforward. Considering that this is the segment where the top three German premium brands invest the most effort, this is only natural.

Therefore, we should approach the selection process with the same seriousness. We recommend taking your time to consider your options, enjoying the process of deliberation.

Mercedes-Benz E250 Blue Efficiency
Body Dimensions | Length 4,870 x Width 1,855 x Height 1,455mm
Wheelbase | 2,875mm
Vehicle Weight | 1,720kg
Engine | 1.8-liter inline 4-cylinder DOHC + Turbocharger
Maximum Output | 204ps (150kW) / 5,500rpm
Maximum Torque | 310Nm / 2,000-4,300rpm
Transmission | Electronically Controlled 8-speed AT
10-15 Mode Fuel Economy | 12.8km/ℓ
CO2 Emissions | 154-162g/km
Price | 6.34 million yen

BMW 535i Sedan
Body Dimensions | Length 4,910 x Width 1,860 x Height 1,475mm
Wheelbase | 2,970mm
Vehicle Weight | 1,820kg
Engine | 3.0-liter inline 6-cylinder + Twin-scroll Turbocharger
Maximum Output | 305ps (225kW) / 5,800rpm
Maximum Torque | 400Nm / 1,200-5,000rpm
Transmission | Electronically Controlled 8-speed AT
10-15 Mode Fuel Economy | 12.8km/ℓ
CO2 Emissions | 119-257g/km
Price | 8.4 million yen

Audi A6 2.8FSI Quattro
Body Dimensions | Length 4,930 x Width 1,875 x Height 1,465mm
Wheelbase | 2,910mm
Vehicle Weight | kg
Engine | 2.8-liter direct-injection V-type 6-cylinder
Maximum Output | 204ps (150kW) / 5,250-6,500rpm
Maximum Torque | 280Nm / 2,900-4,500rpm
Transmission | 7-speed S tronic transmission
10-15 Mode Fuel Economy | km/ℓ
CO2 Emissions | 211g/km
Price | 6.1 million yen