OPENERS CAR Selection 2014: Fumio Ogawa
2014's Five Cars for OPENERS Readers
OPENERS CAR Selection 2014: Fumio Ogawa Edition
As the year 2014 draws to a close and the next one comes into view, we present "OPENERS Selection 2014," a thoughtful retrospective. Among the many cars that debuted last year, these are the models that caught Mr. Fumio Ogawa's attention.
Text by OGAWA Fumio
A Year of Endeavor Across Diverse Fields in the Automotive Industry
Overall, 2014 was an interesting year. In the IT industry, there's a strong positive outlook on the current era of smart media, seen as a revolutionary period since Gutenberg invented the printing press. Cars, too, saw the growing influence of IT, and the advancement of autonomous driving technology began to accelerate.
From the perspective of an old-school car enthusiast, it was a year where the automotive industry's efforts were commendable. Many examples come to mind, but one notable instance is Toyota Motor Corporation's release of the 30th-anniversary model of the "Land Cruiser 70," which was launched "just like the old days." Despite its large body, high-displacement engine, off-road suspension, and manual transmission—specifications that might not typically be welcomed by Japanese consumers—it became a huge hit.
On the other hand, in terms of future-oriented technology, Toyota Motor Corporation once again delivered. The launch of the "Mirai" was a historic event. The practical realization of fuel cell vehicles so soon was an unexpectedly welcome development. Recently, Toyota Motor Corporation, along with Nissan Motor Corporation and Honda Motor Co., Ltd., announced their joint efforts to build hydrogen station infrastructure. 2015 looks set to be a year of transition, bridging the gap from 2014 into the future.
At the start of 2014, there was a somber mood with predictions that "gasoline prices would soon reach 400 yen per liter." However, as you know, due to factors such as some oil-producing nations in the Middle East potentially checking the United States' shale gas development, crude oil prices dropped. Consequently, premium gasoline, which had been around 180 yen, fell to the 130-yen range by year's end. This experience reaffirmed the fundamental importance of "cars running on gasoline."
The drop in gasoline prices also led to a resurgence in sales of large-displacement and high-performance vehicles in the United States, which was another striking development. In the U.S., CAFE (Corporate Average Fuel Economy) regulations set a strict target for 2016, equivalent to about 15.1 km per liter in Japanese terms. However, "Do our domestic automakers remember this?" a U.S. automotive journalist remarked with a wry smile.
In Japan, the significant increase in sales of Kei cars was also notable news in 2014. A development engineer for Toyota Motor Corporation's Prius PHV told me, "Fuel efficiency exceeding 30 km per liter is incredible; we can't afford to be complacent," highlighting the remarkable technological innovation. However, I couldn't help but feel that it would be wonderful if the Kei car manufacturers' approach of "providing consumers with what they want in the best possible form" also incorporated a bit more "dream" or a spirit of pioneering.
Fumio Ogawa's Top 5 Picks of 2014
Toyota Mirai
Mazda Demio XD

Subaru WRX STI

BMW i3
Porsche Macan Turbo



