Kazumi Kurigami's Photography Exhibition at the 8F Residence Gallery

BMW Merchandise Sales Space at the 8F Residence

The New BMW Z4: The Ultimate Harmony of Functional and Sculptural Beauty

A long, extended engine hood, short overhangs, and a seating position laid out towards the rear of the body... While retaining the characteristic lineage of its predecessors, the "New BMW Z4" is designed with contemporary sensibility to redefine open-top driving. It is the ultimate roadster, fusing sportier performance and elegance at a high level.

BMW bicycles and golf items are on sale.
7F Sports Goods Corner

BMW display in the connecting passage to the main building

Limited Edition Products Also Released on Each Floor Alongside the Exhibition

To commemorate the launch of the "New BMW Z4," an exhibition event has begun today at Isetan Shinjuku Men's Building. First, attention should be drawn to the main entrance on the first floor. Here, the actual car is displayed alongside an artistic presentation of tire tracks, a graphic representation of beautiful tire marks created by modern artist Robin Rhode, which serves as the communication visual for the New BMW Z4, allowing visitors to experience the "New BMW Z4" firsthand. Furthermore, the alcoves next to the escalators and the underground connecting passages are decorated with miniature cars and art, capturing the attention of passing guests. Additionally, on the 8th floor, the gallery and "Cafe Liszt" are exhibiting photographs of the New BMW Z4, taken by Kazumi Kurigami, a giant in the world of advertising photography. The event is packed with content, offering a new perspective on the charm of the "New BMW Z4."

The west wall of the 1st floor is adorned with "paint marks" symbolizing this campaign.

A miniature Z4 is also placed in the alcove next to the elevator.

In addition, limited edition products related to the "New BMW Z4" are being sold on each floor. This includes items that can be obtained earlier than from authorized dealers, such as bicycles available for pre-order in Japan, miniature cars for pre-sale in Japan, sportswear and bags from the "Yacht Sport Collection," and home accessories. Furthermore, 50 guests who make purchases of 31,500 yen or more during the event period will be entered into a lottery to win a 1/87 scale miniature Z4.


The new BMW Z4 × ISETAN MEN'S
Period: April 29, 2009 (Wednesday, holiday) - May 10, 2009 (Sunday)
Location: Isetan Shinjuku Men's Building, 1st Floor, Main Entrance