Volkswagen up! | Volkswagen UP!

Feature: Volkswagen up!

The Volkswagen "up!" has finally arrived in the Japanese market. Its impressive fuel efficiency of 23.1km/ℓ and strategic pricing starting from 1.49 million yen have become a hot topic. Simultaneously, the "up!" embodies driving pleasure, high manufacturing quality, and modern design, presenting itself as a product on par with various other lifestyle-enhancing items. It seems to offer an answer to the question of what a car should be today. Will the "up!", a small car born from Volkswagen's significant investment, stand alongside the "Beetle" and "Golf" as a representative Volkswagen model? OPENERS delves into the essence of the "up!" through three previously published test drives and remarks from Walter de Silva, who oversees design for the Volkswagen Group.