A Conviction: Delivering the Same Thrill as in 1963, Even in the 21st Century

The Porsche 911 series, with its stubbornly unchanged basic silhouette, is not infrequently criticized for lacking creativity and innovation. The video, released recently and lasting just over three minutes, is Porsche's response to such criticism, an assertion of its belief in "not changing the 911."

The comment accompanying the video reads:

"The 911 is our identity. That won't change, even in the 21st century. Its shape, designed for rear-wheel drive and instantly recognizable as a 911, has been stirring emotions just as it has since 1963."

Accompanying the visuals, the narration speaks as follows:──



The road begins.
Wide enough for our dreams.
Long enough for a compact, lightweight sports car.
Our goal is singular:
To be the best.
Our path is winding,
steep, arduous, and dusty.
The further we go, the more our hearts race.

This is the road we have traveled.
This road has made us.
Us, with passion in our hearts and the courage to fight until we win.

This is how heroes are born.
This is how new dreams are born.

Without the fight, dreams are fleeting.
No matter the idea.

So, we pursue.
Always true to ourselves, even against the wind.

With the spirit to challenge even the tightening of a single screw.
Yet, never betraying our origins.

Everything begins with each lap.
Intelligent action, heart-pounding excitement.
To this, we dedicate our all.

This spark, this conviction, every cell, the engineering.
That is who we are.

Every Porsche holds the allure of a sports car.
Full of joy, stirring the soul.
For the next corner,
For everyone's smiles,
For daily life,
For the future.

We have a favorite phrase:
"Identity."
Our favorite number: "911."
The new 911. This is Porsche's identity.