A Design Evoking the 8C Competizione

It's not just Alfa Romeo fans, but many people will remember the name Giulietta, a legendary car produced between 1954 and 1965. That legendary name has now been revived.
When thinking of Alfa Romeo, its styling is always a point of interest. This model, with the theme of "Sporty & Elegant," has a finish that evokes the limited edition "8C Competizione" released in 2006.

The first thing that catches the eye is the shield-shaped grille, which can be called Alfa Romeo's identity. The adoption of LED headlights with integrated daytime running functions is also a new endeavor (LEDs are also used in the taillights, by the way).
Looking inside the cabin, you'll notice the horizontal dashboard design with aluminum accents. Befitting its name as a premium compact, the switches share a common image with the 8C Competizione, showcasing meticulous attention to detail. The trunk capacity is also a sufficient 350 liters (VDA measurement method).

Official Debut at the Geneva Motor Show in March 2010

The body dimensions are 4,350mm in length, 1,800mm in width, and 1,460mm in height, making it 125mm longer, 70mm wider, and 10mm taller than the current model, the 147. The wheelbase has also been extended by 85mm to 2,630mm.
The engine lineup includes a total of five options: three gasoline and two diesel. Initially, two gasoline engines will be available: a newly developed 1.4-liter inline-4 turbo with a maximum output of 120ps, and the same engine with MultiAir technology (170ps), which controls intake and exhaust via electro-hydraulic valves.

For diesel engines, the second-generation direct-injection turbo JTDM will be offered in two versions: a 1.6-liter inline-4 (105ps) and a 2.0-liter inline-4 (170ps).
Slightly later, the most powerful model, the "Quadrifoglio Verde," will be introduced. This model will be equipped with the 1750TBi, a 1750cc inline-4 turbo boasting a maximum output of 235ps.

The new Giulietta was officially announced at the Geneva Motor Show in March 2010, and sales are scheduled to begin in Europe in the spring of 2010.

BRAND HISTORY
From sedans to open-top sports cars, ALFA ROMEO boasts overwhelming popularity in Japan due to its stylish Italian design and sporty performance. In 1910, Italian entrepreneurs purchased the automobile assembly plant of the French Dallak company in Milan, establishing A.L.F.A. The name A.L.F.A. is an acronym for "Anonima Lombarda Fabbrica Automobil," meaning "Lombard Automobile Manufacturing Company."

A.L.F.A. quickly introduced its own model, the "24HP," and began to distinguish itself as a sports car manufacturer through racing participation. However, its financial situation was not favorable, leading to a significant change in management in 1915. At this time, businessman Nicola Romeo took the lead. In 1918, the company name was changed to Nicola Romeo & Co., and in 1920, after World War I, the first model bearing the Alfa Romeo emblem, the "Torpedo 20-30," was released.

In 1922, the company introduced the "RL," a full-fledged sports model. A 1-2 finish at the 1923 Targa Florio brought the Alfa Romeo name to prominence. In the same year, 1923, the racing car "P1" was developed, featuring a DOHC on its 1990cc 6-cylinder engine, which would become a characteristic technology for Alfa Romeo. However, the P1 itself was a failure. Consequently, Alfa Romeo recruited the brilliant engineer Vittorio Jano from Fiat to develop the Grand Prix car "P2," which left a brilliant mark on racing history.

After World War II, the company transitioned to mass production, releasing iconic Alfa Romeo models such as the "Giulietta Sprint" in 1954 and the "Giulia" in 1962. After coming under the Fiat umbrella in 1986, models like the "Alfa 156," "Alfa 145," and "Alfa 147" became hits in Japan, further increasing Alfa Romeo's popularity.