What has been revealed so far is a highly fragmented image, shown above, and the phrase, "It’s not just a new Lamborghini. It’s a new world."
Twin exhaust pipes gleam mysteriously within a diffuser that appears to be made of carbon fiber—its full form will be unveiled in Paris on October 1st.

BRAND HISTORY
As Italy's premier sports car manufacturer, Lamborghini is constantly compared to Ferrari. This is entirely natural, as Lamborghini's very origin lies in the ambition to surpass Ferrari.

Ferruccio Lamborghini founded Automobili Lamborghini in 1963, at the age of 47. After amassing wealth through tractors and air conditioning in the post-war era, Ferruccio owned numerous sports cars, none of which satisfied him. Ferrari was no exception. The well-known anecdote recounts how, after Ferruccio complained to Enzo Ferrari, he was dismissively told, "You should stick to driving tractors." This spurred him to launch his own brand with the explicit goal of defeating Ferrari.

Lamborghini immediately presented the advanced "350GTV" with its V12 engine and beautiful body at the 1963 Turin Motor Show, followed by the production model "350GT" the next year. Subsequent releases included the sensational "Miura" and "Countach." However, due to setbacks in the tractor business and the impact of the oil crisis, the sports car company bearing his name eventually changed hands.

Although Lamborghini has been sold multiple times since then, it has experienced steady growth since coming under the Audi umbrella in 1998. The current lineup features the V12-powered "Murciélago" and the V10 "Gallardo."