Featuring a Renowned Child Actor, Creating a Vivid World with a Sense of Story

Maserati, celebrating its 100th anniversary this year and embarking on a new chapter, achieved its first-ever commercial broadcast during the "Super Bowl." Watched by over 100 million people annually in the US, the commercials aired during game breaks are a major topic of conversation.

The commercial, a 90-second piece, was based on the "Ghibli", Maserati's first mid-size four-door sedan, which debuted in Japan late last year and is powered by a 3-liter V6 engine.



The cast featured Quvenzhané Wallis, known for her acclaimed child performances and nominated for the youngest Best Actress Oscar for "12 Years a Slave." She also appeared in "12 Years a Slave," which won the Golden Globe for Best Picture this year. The director was American filmmaker David Gordon Green.12 Years a Slave" and "12 Years a Slave," which won the Golden Globe for Best Picture this year. The director was American filmmaker David Gordon Green.

The commercial creates a world for the "Ghibli," which is said to possess the power and personality to break the status quo through advanced technology, backed by Maserati's 100-year history. Despite its 90-second duration, it resulted in a vivid work with a strong narrative. The commercial is currently available for viewing on YouTube.