The Identity of the New Model Glimpsed Through the Black Cover

The "1 Series M Coupe" shown in the recently released video appears with its entire body covered in a black shroud. However, parts of the front are exposed, allowing a peek at select details such as the dedicated bumper, wide fenders, exclusive alloy wheels, and the quad exhaust system with two pipes on each side – hallmarks of the M brand.

Previous rumors suggested that this new "1 Series M Coupe" would be unveiled in December of this year. However, considering the pace of this teaser video's release, a debut at the Paris Motor Show in late September seems plausible.

As already announced, it is planned to feature a straight-six twin-turbo engine boasting at least 350ps, paired with a six-speed manual transmission. We look forward to further teaser videos.


BRAND HISTORY
Instantly recognizable by its "kidney grille" and quad round headlights, BMW is a marque that consistently commands high popularity in Japan's imported car market. Yet, surprisingly few might be able to immediately state what its name signifies.

Bayerische Motoren Werke. Literally translated, it means "Bavarian Engine Works." Its predecessor, Rapp Motorenwerke, was an aircraft engine manufacturer founded in 1913 in Bavaria, Germany, by Karl Friedrich Rapp. He partnered with fellow Bavarian aircraft maker Otto Flugmaschinenfabrik to achieve business success. In 1916, it was renamed Bayerische Motoren Werke GmbH. Two years later, it reorganized into a stock corporation and registered its propeller logo, inspired by Bavaria's blue skies and white clouds.

BMW continued to enhance its presence through innovative technology, but the defeat in World War I forced it to cease aircraft engine production. BMW then channeled its expertise into motorcycles, gaining attention with the shaft-driven "BMW R32" in 1923. Not content with this, it acquired Dixi, which was licensed to produce the Austin Seven. This provided a foothold in the automotive business, and in 1929, BMW launched the "BMW 3/15 PS," marking the start of its history as an automobile manufacturer.

Incidentally, Otto Flugmaschinenfabrik was founded by Gustav Otto, the son of Nikolaus August Otto, who established the theory of the internal combustion engine. This connection might explain BMW's continued focus on internal combustion engines.