A Masterful Fusion of Coupe and Station Wagon

The Shooting Brake featured in the newly announced CLS was initially presented as a concept model at the Beijing Motor Show this April, and has now been reborn as a production model.

At the time of its April debut, the "Shooting Brake" was presented as a concept car. It was purely a study model, and discussions were ongoing regarding whether it would be a three-door or five-door station wagon. However, with this latest announcement, its official launch as a production model has been confirmed.

Its official name is the "CLS Shooting Brake." The silhouette, a blend of a four-door coupe and a station wagon, features the "dropping line" characteristic of Mercedes-Benz, flowing from the front fender to the rear. Its defining feature is a cargo space that combines practicality with its inherent beauty.

The CLS Shooting Brake will begin production at the Sindelfingen plant in Germany from 2012, with expectations high for attracting new customers.

Currently, its debut is anticipated around September 2013.

BRAND HISTORY
When tracing the history of the automobile, we arrive at two Germans, Gottlieb Daimler and Karl Benz, as its pioneers. It goes without saying that these two men independently created gasoline-powered automobiles between 1885 and 1886, laying the foundation for the automotive society. Although their respective automotive companies were at times seen as rivals, they joined forces to overcome the post-World War I recession, and the Daimler-Benz company was established through their merger in 1926.

The name "Mercedes," given to the products, originated when Emil Jellinek, a customer of Daimler's, had his eldest daughter's name used in exchange for undertaking sales outside of Germany. It was registered as a trademark by Daimler in 1902.

Thus born, Mercedes, and subsequently Mercedes-Benz, has continued to lead the times as a driving force in automotive development, actively introducing the latest technologies such as the safety passenger cell, airbags, ESP (Electronic Stability Program), and Night View.