Aruha | Michiko Fujiwara and Tadashi Nakatsuji Discuss "New Forms of Cosmetics"
ARITOMO
Part 2: Michiko Fujiwara x Tadashi Nakatsuji, Host of "Renewing Therapy"
The New Form of Cosmetics Created by "Proteoglycans" (1)
Are you familiar with the beauty ingredient "proteoglycans"? It's a naturally derived ingredient that, like collagen and hyaluronic acid, forms part of the extracellular matrix, protecting skin's firmness and moisture. Its moisturizing properties are said to be over 130% that of hyaluronic acid.
Click here for Part 1 of the dialogue.
Text by KAJII Makoto (OPENERS)Photographs by TAKADA Miduho
When the body is in good condition, wrinkles look beautiful.
FujiwaraWhy did you decide to create cosmetics, Mr. Nakatsuji?
NakatsujiI specialize in muscle therapy, but since muscles don't show up on X-rays, I was researching ways to visualize them. In other words, I was trying to "visualize muscle therapy." Around that time, an actress I had been treating for a long time happily told me, "My skin became brighter and my face slimmer after your treatment." When muscles become stiff, their volume decreases and they shorten. However, massage improves circulation, reducing puffiness. Simultaneously, waste product excretion normalizes, leading to brighter skin and fewer blemishes. So, she asked, "What would happen if your treatment were applied to the face?"
FujiwaraI see. The body is all about circulation. I can easily understand how your massage alone changes circulation. My skin's tone and radiance also improved.
Nanoparticles of Proteoglycans Enhance Skin Penetration
NakatsujiPeople who realize the importance of "starting with the body" stay younger for longer. When the body is in good condition, the skin gains transparency, and even with wrinkles, it looks beautiful. It was after this that I considered items to convey my treatment method and met a university professor researching "proteoglycans" as a cosmetic ingredient.
FujiwaraProteoglycans... I've heard of them as an ingredient in health drinks.
NakatsujiThe main item in this cosmetic set, the "ARITOMO Set," is "ARITOMO Cream," which contains proteoglycans.
NakatsujiProteoglycans are proteins shaped like grape clusters. Hyaluronic acid is attached to the cluster part, and it has sensors at the tips that catch growth factors. "ARITOMO Cream" uses nano-sized proteoglycans, so when they enter the skin, they catch growth factors and prevent them from flowing away. This allows the growth factors to work, changing the skin's turnover rate.
FujiwaraThis cosmetic set also includes lotion, oil, a drink, and a DVD. It's very unique.
ARITOMO
Part 2: Michiko Fujiwara x Tadashi Nakatsuji, Host of "Renewing Therapy"
The New Form of Cosmetics Created by "Proteoglycans" (2)
The ends of proteoglycan proteins have structures with functions equivalent to growth factors, and in addition to moisturizing, they are thought to promote the metabolism of epidermal cells. Proteoglycans are massive proteins that do not penetrate the skin as they are, but the product developed by Tadashi Nakatsuji, host of Renewing Therapy, uses nano-processed proteoglycans. It is expected to penetrate the dermis.
After finishing the second set, you receive a bonus individual massage DVD!
FujiwaraHow do you use the "ARITOMO Set"?
NakatsujiFirst, take a bath. After getting out, apply "ARITOMO Lotion" and "ARITOMO Cream," drink "ARITOMO Drink," and go to bed. Then, once or twice a week, watch the "Self-Method DVD," and after applying "ARITOMO Lotion," mix "ARITOMO Cream" with "Oil" for massage, then drink "ARITOMO Drink" and go to bed.
FujiwaraIt's truly unique! But it's a set that perfectly suits you, Mr. Nakatsuji, who has dedicated yourself to muscle therapy.
NakatsujiThank you. We ask you to use the first set over one month, and the second set also comes with a second DVD. After the third purchase, you can buy items individually. One set is designed for one month (28 days), suitable for skin turnover.
FujiwaraSo the second set also includes a different DVD?
NakatsujiYes, and after your third purchase, we will send you a questionnaire. If you fill it out with your concerns and areas you wish to improve, and attach a current photo, we will create and send you a personalized massage DVD. We also plan to hold seminars about twice a year.
FujiwaraYou create personalized massage DVDs? That's a novel approach. It feels like you're not just selling a product but offering ongoing support.
The Effects Are Different When Used as a Set: Ideal for Addressing Sagging, Blemishes, and Wrinkles
FujiwaraYou mentioned using two sets. How does the skin change?
NakatsujiWith the first set, you'll notice a slight change from your usual skin condition, and your skin will become brighter due to the activation of growth factors. With the second set, the skin texture itself begins to change. Those who look in the mirror often or are highly conscious of their skin will likely notice this.
FujiwaraWhy is the drink included in the set?
NakatsujiProteoglycans have wound-healing properties. When consumed, they cleanse the stomach and intestinal lining, facilitating nutrient absorption and the excretion of waste.
FujiwaraWhat is the price of the "ARITOMO Set"?
NakatsujiIt's 50,000 yen per set. We want people with a high level of aesthetic awareness who understand the product's value to use it.
FujiwaraConsidering your individual treatments cost 40,000 yen, 50,000 yen seems reasonable. What is the meaning behind the brand name "ARITOMO"?
NakatsujiIn Chinese, "巴" (tomo) represents three spirals, signifying the creation of something new by combining different elements. I wanted to use the character "巴."
FujiwaraThe wooden container for "ARITOMO Cream" is also quite elaborate.
NakatsujiIt's a hand-finished container made from the core of Japanese cypress wood, with the center removed and the outer part carved and cut. The "ARITOMO Set" is designed for men as well, so we hope couples or partners will use it together and experience its effects.
FujiwaraI'll be using it too!
The cosmetic set released by "Renewing Therapy," known for its "Facial Muscle Layer Method," is finally here. It includes lotion, oil, cream, a drink, and a self-massage DVD. Proteoglycans are micronized to enhance penetration into the deeper layers of the skin.
Cosmetic Set "ARITOMO Set" - 52,500 yen
Tadashi Nakatsuji (Host of Renewing Therapy)
Born in 1958. Graduated from Chubu College of Judo Therapy. In 1980, opened Nakatsuji Judo Therapy Clinic in Gifu City. While active as a judo therapist, he established the Manual Therapy Research Society with the aim of promoting the benefits of muscle therapy, holding muscle therapy seminars nationwide and dedicating himself to its popularization. He currently practices his unique muscle adjustment techniques at "Renewing Therapy" in Gaienmae, Tokyo, and his methods, which bring out balanced, natural beauty, have gained attention. Many celebrities are among his clientele.
Qualifications: Judo Therapist, Athletic Trainer, Judo Therapy Specialist Instructor
ARITOMO
http://www.aritomo.jp/
FujiwaraYou mentioned using two sets. How does the skin change?
NakatsujiWith the first set, you'll notice a slight change from your usual skin condition, and your skin will become brighter due to the activation of growth factors. With the second set, the skin texture itself begins to change. Those who look in the mirror often or are highly conscious of their skin will likely notice this.
FujiwaraWhy is the drink included in the set?
NakatsujiProteoglycans have wound-healing properties. When consumed, they cleanse the stomach and intestinal lining, facilitating nutrient absorption and the excretion of waste.
FujiwaraWhat is the price of the "ARITOMO Set"?
NakatsujiIt's 50,000 yen per set. We want people with a high level of aesthetic awareness who understand the product's value to use it.
FujiwaraConsidering your individual treatments cost 40,000 yen, 50,000 yen seems reasonable. What is the meaning behind the brand name "ARITOMO"?
NakatsujiIn Chinese, "巴" (tomo) represents three spirals, signifying the creation of something new by combining different elements. I wanted to use the character "巴."
FujiwaraThe wooden container for "ARITOMO Cream" is also quite elaborate.
NakatsujiIt's a hand-finished container made from the core of Japanese cypress wood, with the center removed and the outer part carved and cut. The "ARITOMO Set" is designed for men as well, so we hope couples or partners will use it together and experience its effects.
FujiwaraI'll be using it too!
The cosmetic set released by "Renewing Therapy," known for its "Facial Muscle Layer Method," is finally here. It includes lotion, oil, cream, a drink, and a self-massage DVD. Proteoglycans are micronized to enhance penetration into the deeper layers of the skin.
Cosmetic Set "ARITOMO Set" - 52,500 yen
Tadashi Nakatsuji (Host of Renewing Therapy)
Born in 1958. Graduated from Chubu College of Judo Therapy. In 1980, opened Nakatsuji Judo Therapy Clinic in Gifu City. While active as a judo therapist, he established the Manual Therapy Research Society with the aim of promoting the benefits of muscle therapy, holding muscle therapy seminars nationwide and dedicating himself to its popularization. He currently practices his unique muscle adjustment techniques at "Renewing Therapy" in Gaienmae, Tokyo, and his methods, which bring out balanced, natural beauty, have gained attention. Many celebrities are among his clientele.
Qualifications: Judo Therapist, Athletic Trainer, Judo Therapy Specialist Instructor
ARITOMO
http://www.aritomo.jp/
Renewing
Tel. 03-6804-1141
http://www.renewing.jp/