BEAUTY /
THE EXPERTS
April 26, 2016
Series: Michiko Fujiwara - April 2016 | UV Care Enters a New Generation
Series: Michiko Fujiwara April 2016 | UV Care Enters a New Generation
Achieve Perfect Protection and Beautiful Skin by Using Evolved UV Care
As soon as April arrives, do I alone feel the sun's rays intensely, to the point of pain, on sunny days? Given that we know the ozone layer is being destroyed at a faster rate than anticipated, this feeling is likely not just a sensation. In response to these changes in natural phenomena, and now that the various effects of sunlight on the skin are becoming clearer, a wide range of UV care products have come to be released.
Photographs & Text by FUJIWARA Michiko
Block Blue Light with Lancôme!
Lancôme discovered that among visible light, blue light is a cause of discoloration in skin cells. Their "Lancôme UV Expert XL CCC SPF50/PA++++," which perfectly protects the skin not only from UV rays and long UVA but also from blue light, was released in February.
Furthermore, it is equipped with the latest technology that powerfully blocks pollutants and reduces oxidative stress. It's a revolutionary product that also beautifully covers blemishes, dullness, and uneven skin tone. I have a feeling that this product, packed with cutting-edge technology, will become the new standard for UV products.
Still, blue light is emitted from computers, smartphones, and lighting. This means our skin cells are at risk of discoloration all day long, doesn't it? When you think about it that way, you'll want to apply it all day to prevent damage!
Sun Protection and Skincare with "The Organic Pharmacy"
While such cutting-edge products for skin protection are gaining attention, there are also more people who prioritize safe, comfortable-to-use products with minimal skin burden, such as non-chemical options.
Released in March, the "Cel Protect Sun Cream SPF30/SPF50" from London's high-end organic cosmetics brand, "The Organic Pharmacy," is an evolved organic UV product. It's a high-performance sunscreen that protects the skin with strong sun-blocking power while repairing damage and addressing issues like blemishes, wrinkles, and sagging.
Moreover, it is 100% natural, free of UV absorbers, and can be washed off with soap without burdening the skin. It's highly formulated with shea butter to suppress active oxygen. Its fresh, moisturizing cream-like texture and light feel are perfect for those seeking a gentle sensation. Try using the light SPF30 for daily use and the long-lasting SPF50 for outdoor activities.
Effortless Sun Protection with ETVOS!
For days when you want "effortless sun protection without burdening your skin," a compact type is convenient. The "ETVOS Mineral UV Pact SPF50 PA++++" (2016 limited edition model) is a pressed powder type of sunscreen face powder made from minerals and beauty ingredients, gentle on the skin.
Its non-chemical formula doesn't clog pores, so it washes off easily with soap, which is a plus. It's also great for quick touch-ups over makeup to prevent sunburn. Not only does it block over 70% of long UVA, but it also cuts over 65% of blue light, making it effective for combating blue light from PCs and smartphones.
The finish is a natural, smooth, and soft semi-matte skin. The inclusion of five types of plant-derived ingredients and human-derived ceramides also helps protect the skin from dryness, which is a welcome benefit. It's convenient to have one for casual days or for carrying around.
With such diverse and evolved UV care options, you can achieve perfect protection and beautiful skin by choosing the right product based on the day's weather, your schedule, and your mood!