Laura Mercier Releases New Primer | LAURA MERCIER
BEAUTY / NEWS
January 30, 2020

Laura Mercier Releases New Primer | LAURA MERCIER

LAURA MERCIER

The Pinnacle of Laura Mercier Primers Has Arrived

From "LAURA MERCIER," a pioneer in primers, comes the "Pure Canvas Primer" series, designed to achieve both perfected base makeup and skincare. Available since Wednesday, January 29, 2020.

Text by YOSHIDA Miho

A Comfortable Feel, as if Skin Breathes Deeply

Developed with the concept that "the beauty of bare skin enhances a woman's innate beauty and confidence," Laura Mercier's "Pure Canvas Primer" is characterized by its "skincare-first" formula, rich in natural ingredients, which brings out the skin's inherent beauty.

Furthermore, the adoption of an unprecedented non-silicone technology achieves a light, bare-skin feel, as if the skin is breathing deeply, and a pure finish that resists creasing for a long time.
Laura Mercier Pure Canvas Power Primer Supercharged Essence

The pinnacle of Laura Mercier primers. A skincare-first primer that awakens the skin's power. Its dense skincare ingredients, akin to a treatment, address skin concerns such as dryness. It provides hydration and firmness while covering and smoothing imperfections on the skin's surface for a next-level finish. Recommended for those concerned about signs of aging, like fine lines.

Volume | 30mL
Price | ¥6,000 (excluding tax)
Laura Mercier Pure Canvas Primer Perfecting

A bare-skin-first primer with a dewy texture that creates skin free from concerns. It delivers skincare ingredients deeply into the skin, protects it from environmental stressors like dryness, and enhances the finish of base makeup and the longevity of color makeup. For normal skin types.

Volume | 50mL
Price | ¥4,200 (excluding tax)
Laura Mercier Pure Canvas Primer Blurring

Covers shine and pores for a smooth, clean complexion. An oil-control-first primer. Blurring powder absorbs excess sebum, maintaining a clean state free from shine. Recommended for those concerned about shine and pores. Also ideal for targeted application on the T-zone.

Volume | 50mL
Price | ¥4,200 (excluding tax)
Laura Mercier Pure Canvas Primer Hydrating

A hydrating-first primer that infuses skin with moisture for a plump appearance. Its skincare-first formula contains carefully selected ingredients such as olive extract and marine hydra-plants. It smooths the skin's surface and locks in moisture. For those concerned about dryness.

Volume | 50mL
Price | ¥4,200 (excluding tax)
Laura Mercier Pure Canvas Primer Illuminating

A live glow that respects bare skin. A radiance-first primer. Its exquisite colors, mimicking skin tones, and fine pearls correct dullness and other complexion issues. It imparts a dewy radiance that seems to flow across the skin, maintaining a fresh glow for hours. For those concerned about dullness or who prefer a healthy glow.

Volume | 50mL
Price | ¥4,200 (excluding tax)
Laura Mercier Pure Canvas Primer Protecting

A protect-first primer that combines makeup perfection with skin protection via SPF. Its SPF30/PA+++ UV protection effectively shields the skin from UV rays. With a refreshing texture that avoids greasiness and minimal white cast, it provides a pure finish that extends the look of bare skin. Ideal for those seeking efficient sun protection.

Volume | 50mL
Price | ¥4,200 (excluding tax)
Inquiries

Laura Mercier Japan
Tel. 0120-343-432
www.lauramercierjapan.com

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