BEAUTY /
NEWS
February 14, 2023
LE COUVENT MAISON DE PARFUM: Fragrances committed to natural ingredients.
LE COUVENT MAISON DE PARFUM
Vegan: A New Form of Luxury
LE COUVENT MAISON DE PARFUM is a fragrance house that champions the value of "veganism as the new luxury." It holds a deep respect for animals and plants, with a strong commitment to natural ingredients. This article will introduce the brand's origins and its exquisite collections.
Fragrances Born from Creative Brilliance
LE COUVENT MAISON DE PARFUM is a brand dedicated to creating sophisticated scents using natural ingredients. Its name is derived from the Couvent des Minimes, a convent in France where the foundations of botany were laid. Louis Feuillée, a Minims friar, was appointed by Louis XIV as a botanist. He traveled the world, collecting information on previously unknown plant species, which he compiled into three botanical illustrations presented to the king, thereby establishing the basis of botany in France. Le Couvent was born in honor of Louis Feuillée's adventurous global journeys and his achievements in botany.
In 2019, the brand welcomed the world-renowned perfumer Jean-Claude Ellena as its Olfactive Director. Ellena boasts over 50 years of experience in the prestige fragrance industry. Le Couvent's commitment to using rare and noble natural ingredients resonates with Ellena's creativity, allowing him to maximize the individuality of each botanical element. The result is fragrances that are simple, unadorned, and utterly pure.
One of the collections curated by Ellena is the "Signature Collection," a unique range of fragrances blending rare botanical essences. Ellena shares his philosophy on craftsmanship:
"I feel a profound joy in working with natural ingredients, in creating new connections between them, and in placing them at the heart of my creations once again. When we are too distant from a material, we tend to forget its virtues. Conversely, when we are too close, we risk focusing on its flaws. When it comes to scent, finding that perfect balance—neither too far nor too close—requires considerable time."
Materials, time, and distance. A mindful consideration of all these elements is the approach behind the Signature Collection.
Let us introduce the four perfumes in the Signature Collection.
Launched in November 2022, this is the latest addition to the collection. Its primary notes are "Vetiver," a plant that thrives mainly in tropical regions, and "Black Pepper," a spice that lends strength and character to perfumes. It features a fresh yet warm, deep, and noble aroma. This is a spicy marine wood fragrance, blending the scent of spices with the aroma of the sea and salt.
Top: Bergamot (Italian)
Middle: Vetiver (Haitian) & Black Pepper (Madagascan)
Base: Cedarwood (American)
The main ingredient is the "Tuberose" flower. The scent of the tuberose flower transforms over time, evolving from a fruity, peach-like aroma to a sweet, enveloping musk, and then to a spicy note reminiscent of cloves and nutmeg. Its fragrance gradually fades towards midnight. This is a captivating gourmand floral, inspired by this "olfactory transformation."
Middle: Tuberose Absolute (Indian)
Base: Sandalwood (Australian)
The main ingredient is the "Mimosa" flower, known for its sweet, silky, and delicate scent. It is a radiant, powdery floral that evokes the landscapes of the Mediterranean.
Top: Bergamot (Italian)
Middle: Mimosa Absolute (Moroccan)
Base: Cedarwood (American)
The main ingredients are vanilla and the resin "labdanum." Subtle hints of Mediterranean strawflower, tonka bean, and Italian and Calabrian bergamot are added, creating an enveloping spicy amber scent.
Top: Bergamot (Italian)
Middle: St. John's Flower Absolute (Corsica, France)
Base: Labdanum (Spanish)
Signature Collection
100mL | ¥23,760
10mL | ¥4,180
Details | Up to 89% natural origin ingredients, up to 20% fragrance concentration, 100% vegan, Made in France
Inquiries
CAINS Co., Ltd.
Tel. 03-6731-9348