BEAUTY /
NEWS
August 30, 2021
Dunhill Releases New Fragrance Collection DRIVEN | dunhill
dunhill
A New Fragrance Collection to Elevate Masculine Elegance
The latest fragrance collection, "DRIVEN," arrives in two scents: an Eau de Parfum and an Eau de Toilette. Available exclusively at the Dunhill GINZA SIX Concept Store and the official Dunhill online boutique.
Two Varieties: Eau de Parfum and Eau de Toilette
Dunhill, a leading British luxury brand, was founded in London in 1893 by Alfred Dunhill. Beginning with the manufacture of equestrian supplies, the company expanded to sell accessories and small goods for automobile enthusiasts as cars became more popular, and also produced leather goods such as driving coats.
Since then, Dunhill has captivated men aspiring to dandyism with a diverse range of items including lighters, jewelry, suits, and casual wear. Fragrance is one such category, with its scents popular for combining gentlemanly masculinity with refreshing notes.
The "DRIVEN" packaging pays homage to Dunhill's automotive heritage, with a bottle shaped like a cylinder topped by an oversized, glossy black cap reminiscent of a motor gear.
The graphic pattern adorning the exterior of the box is a tribute to the "Gear" design that appeared in the Spring/Summer 2021 collection, evoking a calculated fusion of tradition and disruption. The new collection features two scents: an Eau de Parfum and an Eau de Toilette.
Supervised by perfumer Dave Apel,"DRIVEN" Eau de Parfumis a woody, citrus, floral blend that is elegant, modern, and bold. This fragrance, guided by intuition and assertion, leaves a vibrant, strong impression with its sophisticated approach.
The top notes feature mood-lifting bergamot, lime, red apple, and plum. The middle notes present a surprising blend of cardamom, cinnamon, and jasmine, creating a fresh impression that harmonizes exquisitely with velvety rose. The base notes maintain a warm depth, with amber, amyris, vanilla, cedarwood, and musk evoking a sense of relaxation and confidence, evolving into a modern, dry-down finish.
Dunhill "DRIVEN" Eau de Toilettewas supervised by perfumer Catherine Selig, offering a woody aroma that creates an exquisite contrast from its vibrant opening to its elegant finish. Its unique composition, exuding simple elegance, truly embodies sophistication.
The top notes open with a vibrant scent of Italian bergamot and green apple mixed with black pepper. The middle notes of juniper, orange blossom, and sage evoke masculine elegance. An exotic and warm base, blending teakwood and amber with earthy vetiver, completes a distinctive aroma that conveys individuality and style.
DRIVEN EDP (Eau de Parfum)
- Volume | 100ml
- Price | ¥9,240
DRIVEN EDT (Eau de Toilette)
- Volume | 100ml
- Price | ¥9,240
- Retailers | Pre-released at the GINZA SIX Concept Store, scheduled for mid-September 2021 at the official Dunhill online boutique.
- *Release dates are subject to change.
