A Life with the One-of-a-Kind "Mindful Fragrance®"

SINN PURETE

SINN PURETE, focusing on fragrance, developed "Mindful Fragrance®," a water-based perfume with an alcohol-free formula, as the first step in skincare. Incorporating a step to first experience fragrance before washing your face or applying toner is said to be extremely important for regulating the mind and body, which tend to carry stress.

Text by Kei Sugiyama

The Power of Fragrance as the First Step in Skincare

A Life with the One-of-a-Kind "Mindful Fragrance®" | SINN PURETE

SINN PURETE's new brand concept is "Mindful Beauty®." This is a coined term that combines "mindfulness," meaning to focus on and concentrate on the present moment without being caught up in negative thoughts, past experiences, or preconceptions, with "skincare." By being aware of the connection between body and mind during daily skincare, the aim is to guide oneself into and maintain a state of mindfulness.

The "Mindful Fragrance®" introduced here is designed to make the "Mindful Beauty®" concept easily accessible to everyone. It's an alcohol-free fragrance that allows you to fully incorporate the "power of scent" into your daily life while reducing stress levels, rather than just smelling pleasant.

This item allows you to feel the fragrance with your entire body by spraying it into the air or onto your body before skincare and taking slow, deep breaths. Fragrance reaches the brain in just 0.2 seconds, instantly shifting your mood and feelings.

In recent years, the increasing complexity of multitasking brains in the digital age and the rise in stress-related issues due to the pandemic have become serious concerns. Prolonged stress leads to excessive secretion and accumulation of cortisol, which accelerates aging (dark spots, wrinkles, sagging). SINN PURETE's proposed "Mindful Beauty Method starting with fragrance" aims to enhance skincare effects and cultivate true, radiant beauty by consciously disconnecting from stress and relaxing the mind.

Skincare is typically performed twice a day, in the morning and evening. If this time is dedicated to mindfulness, it amounts to 730 times a year. Consistency is key for mindfulness, and even if each session lasts only a few minutes, persistence yields results. By truly looking at and engaging with yourself in each moment, you become more attuned to changes in your skin, which in turn leads to greater beauty.

Three Scents to Choose Based on Mood and Preference

The "Mindful Fragrance®" lineup consists of three types, allowing you to choose based on your preference or the mood of the day.

【Purification of Mind】
Concept: An extraordinary detox experience amidst beautiful, vast nature.

Features a fresh, invigorating top note of orange essential oil, not overly sweet; a middle note composed of relaxing lavender essential oil, balancing clary sage essential oil, and patchouli essential oil; and a sharp, cedarwood essential oil base note.

The dense patchouli essential oil possesses an oriental power, with a crisp impression that lends a captivating individuality. This is a fragrance that evokes an elegant and dignified mood, perfect for resetting your head and mind while speaking to your emotions, thoughts, and subconscious for the day.

#StressOff #MindfulBeauty
#Mindfulness #Sleep #Breathing
#PurifyingFragrance #ForestBathing #Relaxation

【Stillness and Energy】
Concept: Deep silence, a strong will that persists regardless of circumstances.

The top notes offer the freshness of vibrant lemongrass and orange citrus peels, a herbal scent centered on neroli essential oil, and the comforting and reassuring aroma of juniper essential oil. The base notes, combining juniper essential oil to reset negative moods with woody scents like frankincense essential oil, promote relaxation of mind and body. It guides you towards loving and gentle feelings by balancing emotions.
Furthermore, the scent of orange essential oil acts as a refreshing agent that activates the sympathetic nervous system when smelled in the morning, and as a relaxing agent that activates the parasympathetic nervous system when smelled at night.

#StressOff #MindfulBeauty
#Mindfulness #Sleep #Breathing #Concentration
#WorkLifeBalance #Switching

【Passionate Awakening】
Concept: A cerebral blood flow booster that activates cells and nerves through inhalation and exhalation.

Geranium essential oil balances the autonomic nervous system, lavender essential oil stimulates the parasympathetic nervous system (inhibiting the sympathetic nervous system), and patchouli essential oil grounds the emotions. Frankincense essential oil deepens breathing, calms the mind, and enhances focus. Damask rose essential oil provides a sense of fulfillment and happiness, while angelica essential oil imparts vitality and a positive outlook for the future.

Taking deep breaths with this fragrance is also expected to release tension and improve cerebral blood flow.

#StressOff #MindfulBeauty
#Mindfulness #Sleep #Breathing
#HappyHormone #CerebralBloodFlow #AutonomicNervousSystem

Anytime, Anywhere. For Every Scene of Life

To truly make mindfulness or meditation a habit, a certain level of knowledge and experience is required. Even if you're interested, it's not easy to consciously shift your mindset or face yourself. Furthermore, the cost can be a barrier to learning.
In contrast, "Mindful Fragrance®" can instantly change your mood and feelings, making it easy to start. Its attractive price of 3,905 yen (tax included) also makes it easy to use daily.

＜Convenient Points for Easy Integration into Your Life＞

□ Alcohol-free formula, easy for anyone to use
Since it's alcohol-free, it's gentle even for those with sensitive skin or children. There's no harsh stinging, so the pure fragrance envelops you softly from the moment you spray it.

□ Large volume, affordable price
Mindful Fragrance® comes in a 100mL bottle for 3,905 yen (tax included). The generous volume and price point allow you to use it as much as you like, whenever you like.

□ Thoughtfully designed original bottle
The rounded, charming bottle design brightens your mood just by placing it on your vanity or in a corner of your room. It's not just about appearance; its substantial weight provides stability, so there's no worry of it tipping over easily.

Once sprayed, a fine mist of fragrance spreads, inviting a deep breath. The scent reaches the brain in 0.2 seconds, instantly changing your mood. By utilizing the power of fragrance, emotions can be controlled with ease.

Its uses extend beyond skincare; it's also recommended for yoga, gym sessions, focused work or study, and professional use before hair makeup or salon treatments. It can also be used as a mask spray, handkerchief mist, in the bath, or as a pillow mist in the bedroom. It's versatile for various places and occasions.

According to psychiatrist Dr. Yoshimichi Matsunaga, "Stress is closely related to aging." If stress affects the skin, it can lead to further stress. To prevent such a situation, establishing a habit of caring for the mind and brain alongside skincare can lead to discovering an even more ideal self.

Mindful Fragrance®