On Friday, May 15, 2020, Parfums Christian Dior will launch the new premium lotion, Prestige La Lotion Essence,DIOR Official Online Boutique with an exclusive pre-release.

Dior Prestige is a premium skincare line born from the power of the "Granville Rose," a wild rose that blooms on the rocky cliffs of Granville, France, near Monsieur Dior's ancestral home. Its vitality is infused into the collection.

When skin is subjected to various stressors, it expends significant energy to protect itself from these factors, leading to impaired communication between cells necessary for healthy, youthful skin.1This disruption hinders metabolism.

The newly released "Prestige La Lotion Essence" is luxuriously formulated with rare essences extracted from the petals and buds of the Granville Rose. It promotes the circulation of nutrients, moisture, and lipids essential for intercellular communication, filling the skin with exquisite hydration.

The life-infused Granville Rose Nectar in "Prestige La Lotion Essence"2, Rose Water2, and First Rose Essence extracted from the buds2support the three essential circulations for cell1communication.

First, it promotes energy circulation within cells, providing nourishment to invigorate metabolism. Then, it regulates moisture circulation within the skin, delivering deep hydration. Finally, it works on lipid circulation between cells, enhancing the resilience of the stratum corneum.

When filled with moisture, the skin's resilience increases, suppressing micro-inflammation and other damage while resulting in plump, firm, and radiant skin with a refined glow. "Prestige La Lotion Essence" luxuriously incorporates natural oils, achieving the moisturizing power and rich texture of a cream, combined with the refreshing feel of a lotion. Its smooth application, subtly scented with rose, offers a delightful sensory experience that soothes the mind.

1 Stratum corneum 2 Rose extract (skin-conditioning agent)