A Collection of Floral Scents Announcing Spring Returns for a Limited Time | JO MALONE LONDON
BEAUTY / NEWS
May 7, 2015

A Collection of Floral Scents Announcing Spring Returns for a Limited Time | JO MALONE LONDON


JO MALONE LONDON


Poppy Delevingne Appointed First 'Jo Malone London Girl'


Collection of Floral Scents Announcing Spring Returns for a Limited Time


From JO MALONE LONDON, a floral fragrance that was once a huge hit returns as "BLUE SKYS & BLOSSOMS," created by three world-renowned master perfumers, launching on April 24th for a limited time.
Additionally, Poppy Delevingne, a London socialite, has been appointed as Jo Malone London's first ambassador. A Blossom Ball was held on April 23rd at the Jo Malone London Townhouse.


Text by KAJII Makoto (OPENERS)




Three Colognes to Fill You with the Joyful Spirit of Spring


Jo Malone London's most beloved floral scent collection is captivating, liberating, and brimming with the cheerful and lively spirit of spring."BLUE SKYS & BLOSSOMS" is a collection of three colognes: Sakura Cherry Blossom, Osmanthus Blossom, and Plum Blossom.


The delicate floral scent of "Sakura Cherry Blossom" was crafted by perfumer Christine Nagel, blended with rose and sparkling bergamot. "Osmanthus Blossom," with its exotic aroma, is by Marie Salamagne, characterized by a blend of fresh peach and bright petitgrain. "Plum Blossom," with its dewy fragrance, is by Fabrice Pellegrin, depicting juicy yellow plum unfolding over a blooming heart note.


Each fragrance comes with a metallic cap in a color that matches its scent, along with a label and ribbon in the same color, presented in a refreshed design.


"BLUE SKYS & BLOSSOMS"
Sakura Cherry Blossom Cologne
Osmanthus Blossom Cologne
Plum Blossom Cologne
Price | ¥17,280 each [100mL]



Poppy Delevingne Embodies Jo Malone London


Poppy Delevingne, whose cool, edgy, and quintessentially British style is highly acclaimed, has embarked on an international career as a model, designer, and fashion ambassador, and has now been appointed the first Jo Malone London Girl.


As a woman who naturally embodies the sophistication, originality, wit, and hospitality that are the spirit of Jo Malone London, she will bring her unique knowledge and drive to various projects over the next year.



JO MALONE LONDON Poppy Delevingne


Regarding her appointment as the first Jo Malone London Girl, Poppy Delevingne commented:
"I've been wearing 'Red Roses' since I was 22. The first thing that attracted me to my husband James was his scent. When I asked him what he was wearing, he said 'Amber & Lavender.'
My home is filled with Jo Malone London candles. I wore Orange Blossom for my wedding, and that scent still makes my heart flutter. Jo Malone London is woven into my life, and it's a brand I adore. I couldn't be happier to be working with them."


Poppy has long served as a muse for iconic brands that define fashion trends, such as Chanel and Louis Vuitton. As a model, she has appeared in top magazines like 'Love,' 'W,' 'Vanity Fair,' 'Vogue,' 'Elle,' and 'Porter,' and has been featured in numerous advertising campaigns. She will now share the allure of Jo Malone London with the world.




 

Jo Malone London Customer Service
Tel. 03-5251-3541
www.jomalone.jp