GUERLAIN: The Highly Anticipated New Line from the "Le 2" Mascara
GUERLAIN
The moment it's applied, lashes are imbued with a new sensation of glossy volume.
A highly anticipated new line from GUERLAIN’s "Mascara Le Volume" has arrived.
A new line has been launched for GUERLAIN's popular "Mascara Le Volume," fulfilling ideal finishes in a new form. Alongside this, a liquid eyeliner that creates elegant and striking lines, and a mascara and eyeliner featuring this summer's must-have blue, are also introduced. This luxurious eye collection, perfect for enjoying captivating eye makeup, will be available from Friday, July 2nd.
Text by Harumi Someya
Photos by Mizuho Takada
Elegance and luster refined, a new two-step approach is proposed.
GUERLAIN's "Mascara Le Volume" introduced a new concept to eye makeup: not a second skin, but a "second lash." The mascara, equipped with two brushes and two types of polymers, is both innovative and effective. It has become GUERLAIN's signature mascara, creating lashes that look as if they were naturally beautiful from the start. Now, a new line joins the Le Volume family. Introducing "Le Volume Volume," which achieves the "ultimate refined lash finish" unique to Le Volume in a new way.
While the original Le Volume uses the same formula with two brushes, a main and a mini, Le Volume Volume is designed to apply "two different formulas for different purposes" using "applicators optimized for each." This means the integration of the "Volume Mascara," a brush that creates presence with overwhelming volume, and the "Gloss Mascara," a lash gloss that adds shine and definition.
Le Volume Volume proposes a two-step lash makeup process. First, apply Volume Mascara to add rich volume and length. Its smooth, flexible formula, maximized by a brush designed for optimal effect, separates each lash. It extends evenly from root to tip, beautifully curling and defining lashes. Once the ideal shape is achieved, move to the next step: Gloss Mascara. With a soft applicator, similar to a lip gloss tip, apply a vibrant, glossy color and shine to the lashes. Its excellent coating power ensures instant adherence, maintaining the glossy color and curl for a long time.

The difference is, quite simply, striking. The dark, long, and glossy finish delivers an unprecedented "new sensation of glossy volume." This two-step lash makeup sets itself apart from ordinary volume mascaras. A new standard for mascara begins here.

< Mascara >
Le Volume Volume
Price | ¥5,145
2 shades
Volume Mascara: Contains two types of polymers with high transparency and a glossy, radiant finish. The fiber brush, which maximizes the formula's effect, beautifully separates each lash while curling it.
Gloss Mascara: A glossy texture formulated without any wax. The soft applicator with a rounded head makes application surprisingly easy. Ideal for touch-ups during the day.
Smooth texture, ultra-fine yet firm brush
The liquid eyeliner, designed to create elegant and striking lines, has been enhanced. Featuring a new formula and brush, it now offers even greater ease of use.
"Eyeliner N" has evolved with a smoother texture due to the incorporation of flexible polymers. It offers smudge-proof and long-lasting effects, along with quick-drying properties for a seamless makeup application. The high concentration of color pigments is also a key feature. The dense color adheres firmly to delicate lines, creating vivid and radiant hues.
The ultra-fine brush, praised in the previous version, maintains its slimness but now uses firmer bristles, making it even easier to handle. The longer handle provides stability for precise application and effortless layering. You can freely adjust the line's length and thickness. The frosted glass bottle with a champagne gold handle, and the engraved logo on the tip, exemplify GUERLAIN's exquisite packaging. Perfection in every detail.

< Eyeliner >
Eyeliner N
Price | ¥4,725
3 shades
No.00 A gold that blends seamlessly with the skin
No.01 A glossy black that enhances the eyes
No.03 A deep brown that creates gentle eyes
Three shades of blue for versatile looks
This summer, GUERLAIN focuses on the vibrant and beautiful color "blue," presenting the "Blue Calligraphy Collection." This collection features two items from the Le Volume line and the new eyeliner in blue shades. From a striking cyan to an ink blue close to black, three shades of blue are available for various makeup expressions.
The new shade "No.40" for "Mascara Le Volume," which creates elegant eyes with its two brushes and two polymers, is a dark, smoky blue with a gray accent. This shade, reminiscent of denim, offers a deep nuance while being usable like black, making it perfect for an effortlessly chic look anytime.
The limited edition color for the water-resistant "Mascara Le Volume Waterproof" is "No.45," named "Ocean Dream." This glossy blue, with a hint of violet, offers a healthy yet feminine appeal and a radiant finish in a single application. It's recommended for days when you're short on time or need an uplifting touch.
The new "Eyeliner N" also joins the collection. The limited edition shade for this summer, "No.02," is a lapis lazuli-like blue exuding a captivating allure. This deep, vibrant color shimmers metallically in the light, creating mysterious and alluring eyes.

< Blue Calligraphy Collection >
Le Volume No.40(New Shade)
Price | ¥5,145
Le Volume Waterproof No.45(Limited Edition)
Price | ¥5,145
Eyeliner N No.02(Limited Edition)
Price | ¥4,725
GUERLAIN Customer Service
0120-140-677
www.guerlain.co.jp