The "Eye Couture Collection": A New Encounter Between Couture and Makeup

Designs from the runway, curated by Riccardo Tisci, the creative director of Givenchy's avant-garde couture, have been reborn as chic makeup items that capture the hearts of fashionistas.

Launched by Parfums Givenchy on Friday, July 1st, the "Eye Couture Collection" features eye-catching designs inspired by New York and Tokyo.

The "New York" design is composed of stars and stripes, inspired by the American flag. The star motif has been a recurring element in the collection for several seasons, now an indispensable symbol for the brand. The original black and silver design is both classic and rebellious, embodying the distinctive style of the individualistic Givenchy woman.

The "Tokyo" design, on the other hand, is inspired by the "white baby's breath" floral print that frequently appears in Givenchy couture designs. It's a flower that exudes an air of quiet dignity and captivating charm. Small and delicate, yet strong and full of life—the image of baby's breath harmoniously blends with the serene and sophisticated culture of Japan and its people.





The collection includes the mascara "Noir Couture / Noir Couture Waterproof," offering dramatic volume, infinite length, and supple curl, along with care benefits to enhance lash beauty. Also launched is "Ombre Couture," an innovative waterproof eyeshadow that transforms from a cream to a powder upon application. "Ombre Couture" glides smoothly onto the lids, providing a comfortable feel and adhering flawlessly, with a beautiful finish that lasts for 16 hours without smudging from sweat or oil.

The "Eye Couture Collection" is a new encounter between couture and makeup. Acquire these chic makeup items that will capture the hearts of fashionistas and create a sensation worldwide.

Eye Couture Collection
Release Date | All on Friday, July 1st

Noir Couture No.1
Mascara <Limited Edition>
Price | ¥4,900 (excluding tax)

Noir Couture Waterproof No.1
Mascara <Limited Edition>
Price | ¥4,900 (excluding tax)

Ombre Couture
Eyeshadow <Limited Edition>
Colors | 2 shades
Price | ¥3,700 each (excluding tax)