Helena Rubinstein's First-Ever "Wrap Care Volume Mascara" Arrives | HELENA RUBINSTEIN
BEAUTY / NEWS
July 27, 2016

Helena Rubinstein's First-Ever "Wrap Care Volume Mascara" Arrives | HELENA RUBINSTEIN


HELENA RUBINSTEIN


Introducing Helena Rubinstein's First-Ever "Wrap Care Volume Mascara"!


HELENA RUBINSTEIN's first-ever "Wrap Care Volume Mascara" is creating a buzz. The "Lash Queen Wonder Black" mascara, which delivers volume with a single stroke while conditioning lashes with its wrap-care effect, was released on Monday, August 1st.

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Instant Volume That Transforms in a Flash, Captivating Eyes...



Launched in 2004 by HELENA RUBINSTEIN and hailed as the "Queen of Lashes," the "Lash Queen" series continues to push the boundaries of volume mascara, driven by a commitment to exquisite finish.From the "Lash Queen" series, renowned for creating beautiful volume, comes Helena Rubinstein's first-ever "Wrap Care Volume Mascara," the "Lash Queen Wonder Black." This mascara unlocks a new dimension of beauty that everyone desires.

Lashes are not only susceptible to external damage but also naturally lose density and length with age. Helena Rubinstein has developed a mascara that not only provides a beautiful finish but also incorporates lash care, treating lashes while worn. It offers instant volume that wraps lashes for a captivating look, and a "Triple Care Complex" that enhances natural lash volume in just one month. Experience the difference in your own lashes after a month.

The spiral brush, featuring three intertwined spirals, holds an abundant amount of formula between its rows, enveloping lashes to provide instant volume. Furthermore, its 360 bristles deliver clump-free volume while wrapping each individual lash.

The "Lash Queen Wonder Black" boasts a lash-wrapping formula for dual volume, a spiral brush that wraps lashes, and a jewel-like package with a gold body adorned with jet-black ink.

With the "Lash Queen Wonder Black," you can wrap your lashes in a single stroke to create volume, caring for them beautifully as you enhance their appearance. In one month, Lash Queen will elevate your eye makeup to a new level of beauty. The "Lash Queen Wonder Black" was released on Monday, August 1st.


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Lash Queen Wonder Black
Release Date | Monday, August 1st
Price | ¥5,300 (excluding tax)





Inquiries


HELENA RUBINSTEIN


Tel.03-6911-8287


www.helenarubinstein.jp